Less than a month into 2014, we seem to be hearing the name “SnapChat” more and more frequently. One of many popular mobile apps available, it’s a trendy topic among both consumers and marketers today. While many debate its merit and staying power, others contend that it’s here for the long haul. While the jury’s still out at YaBlog, read on to find out exactly what SnapChat is, how it works and how it’s benefitting businesses.
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Outsourcing your social marketing to a third party saves valuable time on your business’s part, allowing you and your employees to focus on the bottom line free of the distractions that typically accompany web marketing . While hiring someone can be a big relief in this sense, it’s important not to downplay the need for regular communication once you’ve committed to a social media manager (SMM): The better relationship you have with the person who’ll actually be running your accounts, the more effective and engaging the posts will turn out to be (a rule which applies to all social platforms). Here are some tips for liaising:
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Whether you use social media for business, pleasure or both, an informative profile is key to success. In Part 1 of this series, we discussed how to put your best foot forward on LinkedIn and now we’re moving on to Twitter. A much different social platform than the former in terms of professionalism, purpose and functionality, Twitter is a great way to get found on the Web. Polish your profile in no time with these 5 tips.
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A few weeks ago at YaBlog, we discussed the fundamental differences between LinkedIn and Facebook. Both valuable marketing tools for individuals and small businesses, it is crucial to understand how each works before diving in. Once you’ve learned the basics of LinkedIn, developing your profile is incredibly important. Polish it until it shines with these 5 quick, useful tips.
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While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014:
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In Parts 1 and 2 of Pinterest 101, I discussed the basics of the site, such as pins, repins and boards, and why it’s a valuable marketing tool for businesses. One of the most popular social media networks of 2013, Pinterest is great for brands because it drives and increases traffic, inbound links and sales. If you’re just starting out, here are some of the best tips and tricks.
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Though similar in terms of global popularity and relative ease of use, Facebook and LinkedIn are quite different in messaging and functionality. To business owners unfamiliar with social media, it can be understandably confusing to decide which medium is right for you (if not both) and how each of them functions to drive engagement with your brand. The general stock answer when someone is asked the difference between the two is as follows: “LinkedIn is like Facebook, but for business”. While there is technically some truth to this depending on interpretation, its a woefully vague and misleading definition: The respective marketing values of these platforms are most visible at a micro level through experimentation with each. Here are some fundamental differences:
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Having recently celebrated its third birthday, Instagram is making waves in social media. One of the world’s most popular networks, it now surpasses 150 million users, a statistic that’s hard to argue with. While there is some emphasis on images on Facebook and Twitter, Instagram stands out from the crowd because it’s designed specifically for photo-sharing and editing. In comparison, there is much less written interaction on Instagram, with images typically featuring short captions and hashtags.
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