5 Reasons TweetBeam Can Make You a #1 Trending Topic

yablog tweetbeamWhat’s next after all the text-based Twitter Walls? We know new ideas are coming out weekly but one in particular is great to market your business. TweetBeam presents an interactive Twitter visualization that stimulates, engages, and attracts new followers, while maintaining your professional style. The founder, Yousef El-Dardiry, has created the next big thing that will make your event a #1 trending topic, the following are reasons why.

Read More

3 Reasons To Start A Google AdWords Pay-Per-Click Campaign

Charles Doyle

Posted on: March 25, 2014

Posted by: Charles Doyle

Categories: Marketing Budget and tagged , , , , , , ,

While YaBlog has spent a lot of time focusing on pay-per-click (P.P.C.) for Facebook, it’s important to understand the benefits of the same advertising format in a Search Engine Marketing (S.E.M.) capacity. Though the two platforms share the base concept of performance-based billing, they’re different enough in targeting and execution that a compare-and-contrast is warranted when deciding how to best drive traffic to your website. This is mind, I’ll now outline three reasons why you may want to start a Google AdWords S.E.M. campaign today:
Read More

5 Great Reasons to Go Mobile

Mobile marketing has everyone in a tizzy, and for good reason: it’s incredibly effective. Once an emerging medium, it’s made a snug place for itself in 2014 and is here to stay. Predicted to overtake desktop Internet usage this year, today’s potential customer is almost never more than an arm’s reach away from their smartphone. The mobile landscape is constantly shifting and growing as more and more consumers own (and spend quite a bit of time on) these devices. Jumping on board is a great opportunity to boost your business – don’t get left behind!
Read More

Revisiting Infographics: 5 Tips To Be Sure It Goes Viral This Time

An infographic is, quite simply, a visual representation of data. Combining images with text is the most effective way to relay ideas without all the heavy reading. A good one can be worth a thousand words.Studies have found that 90% of information transmitted to the brain is visual. High-quality infographics are 30 times more likely to be read and responded to than text articles. What’s more, infographics actually help increase Search Engine Optimization (SEO), which increases website traffic. So we’d say it’s worth it to find out how affective yours have been and how it can be improved. Read More

Is Your Website SEO-Friendly?

Charles Doyle

Posted on: March 5, 2014

Posted by: Charles Doyle

Categories: Development, SEO Content Strategy and tagged , , , ,

Search Engine Optimization (SEO) is an ever-changing process whose rules are never set in stone. While keeping up with its best practices can make you feel like you’re always one step behind the curve, there are fundamental on-page diagnostics you can perform on a given site that will give you a very basic idea of how effectively you’re being indexed by major search engines. If you have an existing website that you suspect might not be getting enough natural exposure on Google, check out these three potential issues that could be holding you back:
Read More

Graphics and Greater Social Engagement: Why They Go Hand in Hand

Chelsea Oliver

Posted on: February 25, 2014

Posted by: Chelsea Oliver

Categories: Branding, Digital Culture, Social Management, Video Marketing and tagged , , , , , ,

It’s recently come to our attention that Facebook is going to be lessening the exposure of text based statuses for Business Pages. Why, you ask? You can read the full article here but the jist of it is that, while text status updates from friends encourage engagement by prompting others to update their own statuses, text status updates from Business Pages do not function in a similar fashion. Facebook is encouraging brands to get creative and the YaBlog team wants to get the word out.
Read More

5 Tips to Make Good Copywriting Great

Chelsea Oliver

Posted on: February 18, 2014

Posted by: Chelsea Oliver

Categories: Copywriting, Creative & Design and tagged , , , ,

Copywriting plays a vital role in online marketing. Intended to persuade the reader to take a specific action, such as visit a store, make a purchase or book an appointment, it’s a critical component of the Web today. If you’re a good copywriter looking to become great at the craft, these tips will get you well on your way to producing more effective, persuasive work.
Read More

4 Reasons why you should commit to a business blog today

Kristen Scott

Posted on: February 11, 2014

Posted by: Kristen Scott

Categories: Development, Social Management and tagged , , , , , , , , ,

Everyone understands that the blog in itself is a voice. It is a medium by which people are heard; they can complain, praise and even educate. Today, personal blogs are trusted as sources for valuable information. They have become so widely read that citation rules are being applied.

Can that same success transfer to a business blog? The answer is ‘Yes’. 

Read More