For all of our content creators who are consistently putting out new content – compelling pieces, that engage your audience and create quality leads – we’d like to offer a BIG TIP for avoiding burnout. In a word – RECYCLE. Read More

We’re almost 5 months into 2014 and social media is as popular as ever. A crucial aspect of more and more marketing strategies, the people wearing these marketing hats need to keep up with the trends. The landscape shifts and changes frequently and it’s important to stay abreast of the latest happenings – what worked 3 months ago might be on the downswing today. The following are 3 of the year’s top social media trends to look out for.
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Social media has been discussed at YaBlog as a great way to promote businesses, engage with audiences and provide value. However, if you’ve been following the tricks of the trade with little to no success you might be wondering why it isn’t working. Succeeding on networks like Facebook, Twitter, LinkedIn, Pinterest and others requires proper resources and the energy and time to devote to them. Quite simply, sometimes life gets in the way. Read on to discover 5 reasons why your strategy might be falling flat and ideas for getting back on track.
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The process of writing for the web comes with different parameters than those of traditional media. Since language, vocabulary, sentence structure and tone are being directed towards a web audience as opposed to a print one, the way you write your content must take their habits and tendencies into consideration. We’ll now present you with three tips for creating website copy to highlight best practices of adapting your writing style towards online users.

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Mother’s Day will be here before we know it and proper prep is key to acing this special day. This year, forego the traditional flowers, jewelry, Sunday brunch or fancy dinner in favour of something more original – something totally 2014. If Mom loves her tablet, has more Facebook friends than you do and is a self-professed Internet addict, get digital with these great gift ideas.

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Though YaBlog has spent ample time extolling the virtues of custom, scratch-coded websites, we’re now going to shift gears and focus on the advantages of template-based websites. While a customized site is ideal in most cases, many people simply don’t have the necessary time or budget to devote themselves to the commitment: Trust us when we say that even the “simplest” of custom-build projects can drag out for months on end due to the smallest of communication issues. Using our own Yabsta Site Builder® software as an example, we’ll now take you through the advantages of using a template-based program to build a website for your business:

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In Facebook Etiquette Part 1, we discussed over-posting, when to quiet down, hashtag use, upbeat tone, the “80/20 rule” and avoiding being a copy-cat. While these 6 tips are great, they’re only the tip (pun intended) of the social media etiquette iceberg. Following Facebook best practices is a genuine way to get your page noticed, expand your reach and target potential customers. Keep it classy online with the following 5 tips.
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Something we haven’t covered yet here at YaBlog is the question of etiquette. A great resource for marketers and business owners, Facebook contributes positively to promotion, Web traffic and much more. However, many newbies aren’t quite sure how to sell their page the right way and avoid appearing disingenuous or “spammy.” Follow these 6 etiquette tips to leave the right impression.
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