Managing Unhappy Clients In The Digital Space

Charles Doyle

Posted on: July 29, 2014

Posted by: Charles Doyle

Categories: Branding, Digital Culture, Social Management and tagged , , , ,

Dealing with unhappy clients online is a reality of digital marketing that you and your business should always be prepared for. No matter how efficient your customer relations, it’s essential to know how to respond to contentious issues in a productive, helpful fashion befitting your company’s image. With things like Facebook, Twitter and Google Reviews making it easier than ever for potential customers to see how you deal with existing ones, we present the following tips to help you get through those tough situations:

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A Quick Guide to On-Page SEO in 2014

Chelsea Oliver

Posted on: July 23, 2014

Posted by: Chelsea Oliver

Categories: Copywriting, SEO Content Strategy and tagged , , , ,

Search engine optimization is always changing, and getting the essential on-page elements right is key to good SEO. While Google keeps us on our toes with regular updates, their core message remains the same: provide superior content and an even better user experience. SEO is an important first step and this quick guide to 2014’s essential on-page factors can help you get off on the right foot.
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4 Types of Images To Enhance Your Content – A Breakdown

Kristen Scott

Posted on: July 14, 2014

Posted by: Kristen Scott

Categories: Creative & Design, Digital Culture, SEO Content Strategy and tagged , , , , , , ,

With images taking over the digital world (think Facebook, Pinterest and Tumblr), they have undoubtedly become a very important aspect of online content marketing, especially blogging.

With the goal of being seen and shared on the world’s social networking sites it’s good to build your posts knowing that images get 94% more views and are digested 60,0000 times faster than those without. Not to mention, the alt tag (or image description) acts as a second layer of SEO. Below is a breakdown of 4 different types of images that can enhance your content.

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Addressing Your Social Media Audience

Charles Doyle

Posted on: July 9, 2014

Posted by: Charles Doyle

Categories: Copywriting, Digital Culture, Social Management and tagged , , , ,

As a business, maintaining a social media account comes with different rules and best practices than those of running a personal profile. Though platforms like Facebook, Twitter and LinkedIn give you the valuable advantage of being able to directly engage your customers, it’s important to retain certain tenets of professionalism when speaking under your company name: Finding the right blend of informative and personally appealing is what tends to give businesses the positive feedback they desire. Here are three tips:

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Where to Find the World Cup Online

Occurring only once every four years, the World Cup has taken the world, pun intended, by storm. A great way to celebrate your country of origin, football (or soccer, depending upon where you’re from) is incredibly popular in 2014, possibly more than ever before. If you’d like to keep up with your team’s wins and losses via the Web, here’s where to find the World Cup online.
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An Interview with Our Content & Social Media Director: Charles Doyle

Kristen Scott

Posted on: June 24, 2014

Posted by: Kristen Scott

Categories: Copywriting, Creative & Design, Digital Culture, SEO Content Strategy, Yabsta Digital Team and tagged , , , ,

We recently got to sit down with our Content & Social Media Director, Charles Doyle. He had much to say about the marketing and design industry, the creative process and working at Yabsta Digital. Read on for some interesting insights.

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Which Digital Media Is Right For You?

Charles Doyle

Posted on: June 19, 2014

Posted by: Charles Doyle

Categories: Development

Nowadays, the sheer number of available online marketing options is enough to intimidate any business owner. With so many digital media platforms clamoring for your dollars, each offering their own “proof” of relevance, even the web-savviest entrepreneur is likely to be confused as to which are best. Throw in the time and energy it takes to run your own business, and your perceived uncertainty about web marketing likely makes it the last thing on your priority list.

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Fantastic Tech Gifts for Father’s Day

Father’s Day is coming up this Sunday, June 15th, and the time to prepare is now! While traditional items such as ties, golf clubs and cuff links remain a classic option, there’s no better time than the present to revaluate your gift-giving. If Dad is a social media addict who’s always on the lookout for new gadgets, the following tech gifts will suit him perfectly.
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