Colour psychology is defined as the study of colour as a determinant of human behaviour. While at first the concept may seem strange, consider closely how you feel about colours – certainly there are ones you like, dislike and maybe even hate. It plays an important role in human perception and, as such, an equally vital part in web design. Read More
Colour psychology is defined as the study of colour as a determinant of human behaviour. While at first the concept may seem strange, consider closely how you feel about colours – certainly there are ones you like, dislike and maybe even hate. It plays an important role in human perception and, as such, an equally vital part in web design. Continue reading →
The search engine giant that just won’t quit, getting on Google’s good side, and learning how it works, should be on every business owner’s to-do list. Whether it’s finding the results you need quickly, or getting found in a flash, knowing the ins and outs of this website is incredibly useful. The following 10 tips ‘n’ tricks will make your journey towards becoming a Google guru much easier. Read More
The search engine giant that just won’t quit, getting on Google’s good side, and learning how it works, should be on every business owner’s to-do list. Whether it’s finding the results you need quickly, or getting found in a flash, knowing the ins and outs of this website is incredibly useful. The following 10 tips ‘n’ tricks will make your journey towards becoming a Google guru much easier. Continue reading →
With YaBlog, our goal is to keep you abreast of digital marketing best practices covering everything from copywriting and development to social media marketing. It’s a busy landscape out there, and you deserve the most useful information to keep you on your toes
But what about the equally important, yet oft-forgotten concept of “disconnecting”? With businesses having to concentrate on so many different platforms at once to keep up with their online marketing, it’s easy to to experience “burnout” and lose focus. Should this burnout become demoralizing, it can potentially affect public perception of your business, particularly if you quickly go from being active to passive. We now present you with some helpful tips that will help you avoid stress amongst the noise of the internet:
With YaBlog, our goal is to keep you abreast of digital marketing best practices covering everything from copywriting and development to social media marketing. It’s a busy landscape out there, and you deserve the most useful information to keep you on your toes
But what about the equally important, yet oft-forgotten concept of “disconnecting”? With businesses having to concentrate on so many different platforms at once to keep up with their online marketing, it’s easy to to experience “burnout” and lose focus. Should this burnout become demoralizing, it can potentially affect public perception of your business, particularly if you quickly go from being active to passive. We now present you with some helpful tips that will help you avoid stress amongst the noise of the internet:
The one thing to understand about our social media followers is that, no matter how many studies we do, web users are going to be unpredictable. Knowing this fact, experts say that this should be a reason for our Facebook copy to be even more precise, clear and persuasive. Check out these tips that will get you more likes by turning your willy-nilly posting into strategic publishing. Read More
The one thing to understand about our social media followers is that, no matter how many studies we do, web users are going to be unpredictable. Knowing this fact, experts say that this should be a reason for our Facebook copy to be even more precise, clear and persuasive. Check out these tips that will get you more likes by turning your willy-nilly posting into strategic publishing. Continue reading →
Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience. Read More
Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience. Continue reading →
In Part 1 of this YaBlog series, we discussed 5 of the top SEO don’ts – stealing content, keyword stuffing, link schemes, content spinning and ad spam. This week, we’re back with 5 more “tips” that, in order to achieve SEO success, we recommend businesses avoid. Read on for great ideas on how to get in good with Google, and get found online. Read More
In Part 1 of this YaBlog series, we discussed 5 of the top SEO don’ts – stealing content, keyword stuffing, link schemes, content spinning and ad spam. This week, we’re back with 5 more “tips” that, in order to achieve SEO success, we recommend businesses avoid. Read on for great ideas on how to get in good with Google, and get found online. Continue reading →
SEO, or search engine optimization, is key to getting found online in 2014. As a business owner, however, it can be difficult to separate the good advice from the not-so-good when it comes to following the parameters set by large search engines like Google. Avoiding the following 5 don’ts is key to implementing a strategy that gets results. Read More
SEO, or search engine optimization, is key to getting found online in 2014. As a business owner, however, it can be difficult to separate the good advice from the not-so-good when it comes to following the parameters set by large search engines like Google. Avoiding the following 5 don’ts is key to implementing a strategy that gets results. Continue reading →
Bloggers, have you ever taken a photo from Google Images and put it in your blog? Copied and pasted a piece of another blog post to enrich your own? Have you ever copied CSS code from a website to use as your own design? These are all common blogging actions and while mostly done without ill will, they could have major consequences. Below is a simple guide to making sure your blog is copyright infringement-free. Read More
Bloggers, have you ever taken a photo from Google Images and put it in your blog? Copied and pasted a piece of another blog post to enrich your own? Have you ever copied CSS code from a website to use as your own design? These are all common blogging actions and while mostly done without ill will, they could have major consequences. Below is a simple guide to making sure your blog is copyright infringement-free. Continue reading →
The one thing to understand about our social media followers is that, no matter how many studies we do, web users are going to be unpredictable. Knowing this fact, experts say that this should be a reason for our Facebook copy to be even more precise, clear and persuasive. Check out these tips that will get you more likes by turning your willy-nilly posting into strategic publishing. 
