We’re a few months into 2015 and web design is better than ever. Our previous series covered trends and techniques common in recent years and we’d like to continue that with a look at what’s hot right now and what’s to come as the months progress. A combination of innovative new trends and revisiting past champions still often seen, these are the ones you need to know about.
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Whether it’s a personal passion or a company venture, blogging is a great way to get out there and get noticed online. Always a journey, it takes time and effort to figure out what really works to generate the traffic, readers, shares and more that you desire. If you’re looking to learn more about how to blog successfully, read on for 10 great tips.
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At YaBlog, we understand that one of the biggest hurdles in maintaining your business’s social media presence can be lack of time. Too often, good intentions are pushed to the side for the simple fact that you’re too busy running/managing your company to be able to keep up with the requirements of a successful campaign. This in mind, we’d like to present three ways that you can quickly and easily boost your presence without committing too much time:
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I recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both is preferable, as it empowers these tactics both above and beyond their stand alone effects.

That article lead to a series of debates and ‘the Google argument’ arose frequently. The term digital is often linked, in the minds of many marketers, customers and Web users, with Google – as in, “digital is the future, traditional is the past.” So, with that in mind, “how important is it to be on the first page of Google?”
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Let’s start with a common misconception – that traditional media is dying. You hear it every day, “everyone and everything is online now.” Traditional media covers TV, Radio, Newspapers, Magazines, Yellow Pages, Billboards and more, yet apparently nobody reads print anymore, video is on demand and music is digital. However, I haven’t seen the street lined with discarded televisions, magazines still fill the shelves of shops and the Yellow Pages are still delivered to every home and business. The New York Times declared they will go out of print “some time soon” but have yet to put a timeline on it.
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It’s 2015, and over 2 billion individuals worldwide are using social media. These networks, including Facebook, are being accessed by desktop, smartphone and tablet, with mobile interaction rapidly gaining in speed. At Yabsta, one of the things we’re all about is helping local businesses establish relationships with their clients and potential customers, and we love using social media to do it. Here’s what we can do for your company:
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Though the majority of our social media management contracts at Yabsta are those of traditional businesses, we also represent a number of charities, nonprofits and Government entities on a Facebook basis. Understandably, the management style of representing an organization whose first priority isn’t necessarily profiteering requires an alternative approach with clear, concise messaging that extolls the nobility of said cause. Using three client examples, we’ll now explain how we go about doing this:
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Valentine’s Day is almost here – how better to celebrate than with a lovely new marketing campaign? Holidays are an ideal time to get your business out there and try something new, be it on social media or via an email or website. The following tips will make the day of, and February as a whole, great for your business.
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