Leveraging Facebook Pay-Per-Click For Small Businesses

Charles Doyle

Posted on: April 24, 2013

Posted by: Charles Doyle

Categories: Social Management

Facebook affords small businesses the advantage of raw, direct interaction with their end consumers: the opportunity to spark brand endorsement and encourage feedback in a social setting via mutually sustaining client relationships. Simply put, it’s one of the cheapest, most effective ways to cut through the competition of traditional web advertising and quickly interact with target demographics in local markets.

Read More

Simple WordPress Plugins For Beginner Web Designers

Simon Morrison

Posted on: April 18, 2013

Posted by: Simon Morrison

Categories: Development

According to the Wall Street Journal’s tech blog, one in six sites on the internet today is built in WordPress, showing just how formidable the world’s most popular Content Management System has become. As such, there are thousands of associated third party plugins for web designers to use, both commercial and non-commercial. This post will go over some of the simplest non-commercial plugins that are available for designers who may still be adjusting to WordPress.

Read More

The Importance Of Getting Mobile-Friendly

Darryl Jonckheere

Posted on: April 10, 2013

Posted by: Darryl Jonckheere

Categories: Development and tagged

Last week the cellular phone celebrated an incredible milestone. 40 years ago on April 3, 1973, Martin Cooper, a senior engineer at Motorola, made the first mobile phone call from a Manhattan New York street corner with a prototype design that would eventually go on to become the world’s first commercially available mobile phone in 1983. At a whopping $3,995 US, the DynaTAC 8000x model was arguably one of the most expensive personal tech-oriented accessories of the day. Not surprisingly these first cellular phones began making regular appearances on popular TV and in movies, taking on the aura of an exclusive and rather impractical tech toy perhaps only the rich and powerful could ever hope to afford.

Read More

Engaging The Instant Gratification Generation

Chelsea Oliver

Posted on: April 3, 2013

Posted by: Chelsea Oliver

Categories: Copywriting

Creating content that engages the reader is a copywriter’s job. But how do we get and keep the attention of the instant gratification generation and the generations that follow who are likely to have even shorter attention spans? A few things are worth keeping in mind.

Read More

Happy Birthday, Penguin!

Charles Doyle

Posted on: March 27, 2013

Posted by: Charles Doyle

Categories: SEO Content Strategy

If you’re involved with SEO in any way, you’re all too aware that 2012 saw an unprecedented shift in the landscape, fundamentally changing what were previously known as industry best practices. On April 24th 2012, Google applied the infamous Penguin update to it’s main search algorithm, causing thousands of websites with previously high rankings to drop off the map for their targeted keywords. Needless to say, lots of SEO professionals were caught off guard and panicked and downright confused as to what had changed so drastically. We had to regain our footing in an industry that has a knack for periodically turning itself on its own head aggressively and without warning.

Read More