Not long ago, before the Web became a permanent fixture of the media sphere, people took perhaps more time to read and absorb information. The digital world has created a never ending array of information resources and also its fair share of time-wasting distractions catering to just about every niche interest imaginable. Reaching your audience has never been more challenging; standing out from the sea of clutter and sifting through the noise has become a daunting proposition for businesses entering the digital space.
Not long ago, before the Web became a permanent fixture of the media sphere, people took perhaps more time to read and absorb information. The digital world has created a never ending array of information resources and also its fair share of time-wasting distractions catering to just about every niche interest imaginable. Reaching your audience has never been more challenging; standing out from the sea of clutter and sifting through the noise has become a daunting proposition for businesses entering the digital space.
Once the first day has come and gone and you begin settling into your new routine, it’s important to avoid something entry-level copywriters are notorious for…thinking you know it all. When I was establishing myself at Yabsta Digital, I’ll admit that I felt quite confident, occasionally to the point of cockiness. I thought my years of writing in university had set me up to be a rock star at this job and, shortly after, I realized that was very far from the truth.
Once the first day has come and gone and you begin settling into your new routine, it’s important to avoid something entry-level copywriters are notorious for…thinking you know it all. When I was establishing myself at Yabsta Digital, I’ll admit that I felt quite confident, occasionally to the point of cockiness. I thought my years of writing in university had set me up to be a rock star at this job and, shortly after, I realized that was very far from the truth.
A decade ago, before “blog” was a household word, it sounded more like a species of amphibian than a marketing tool, and businesses were skeptical of its value as an advertising medium. In 2013, however, it’s emerged as the most effective way for companies of any size to reach existing customers and obtain new leads, lending credibility to experts who’ve been banging the blogging drum for some time.
The numbers speak for themselves (see chart): businesses that publish a blog report higher returns on investment than those that don’t, signifying increasing trust in the medium as company “voice” that speaks directly to customers. This presents limitless opportunities for small businesses in decidedly “local” jurisdictions who already know their target audience and how to speak to them.
A decade ago, before “blog” was a household word, it sounded more like a species of amphibian than a marketing tool, and businesses were skeptical of its value as an advertising medium. In 2013, however, it’s emerged as the most effective way for companies of any size to reach existing customers and obtain new leads, lending credibility to experts who’ve been banging the blogging drum for some time.
The numbers speak for themselves (see chart): businesses that publish a blog report higher returns on investment than those that don’t, signifying increasing trust in the medium as company “voice” that speaks directly to customers. This presents limitless opportunities for small businesses in decidedly “local” jurisdictions who already know their target audience and how to speak to them.
At Yabsta Digital our team completely immerse themselves in all aspects of digital culture, from community management and the creation of sustained social media marketing campaigns to designing and developing effective multi-touch user interfaces for smartphones and tablets. Our mantra is to help our clients champion their products, brands, and services in the digital space.
It almost goes without saying, the Web has become an incredibly dominant medium for information exchange, commerce, and communication. We help our clients leverage the necessary tools and technologies to get the most out of their digital assets and achieve exceptional results.
At Yabsta Digital our team completely immerse themselves in all aspects of digital culture, from community management and the creation of sustained social media marketing campaigns to designing and developing effective multi-touch user interfaces for smartphones and tablets. Our mantra is to help our clients champion their products, brands, and services in the digital space.
It almost goes without saying, the Web has become an incredibly dominant medium for information exchange, commerce, and communication. We help our clients leverage the necessary tools and technologies to get the most out of their digital assets and achieve exceptional results.
Beginning a new position is daunting, and my first day at Yabsta Digital was no different. While it is easy to let nervousness get in the way, remember that many crucial first impressions are made in those first eight hours. As I mentioned in Part 1, you must be positive and professional.
Proper preparation is key to avoiding feeling overwhelmed. My approach when starting at Yabsta Digital was research, research, research, and then research some more. I memorized the service offerings, as well as key points of the company’s history. I browsed through design portfolios, building confidence in my understanding of the digital agency as a whole. Having this knowledge on the first day will wow your employer and colleagues.
Beginning a new position is daunting, and my first day at Yabsta Digital was no different. While it is easy to let nervousness get in the way, remember that many crucial first impressions are made in those first eight hours. As I mentioned in Part 1, you must be positive and professional.
Proper preparation is key to avoiding feeling overwhelmed. My approach when starting at Yabsta Digital was research, research, research, and then research some more. I memorized the service offerings, as well as key points of the company’s history. I browsed through design portfolios, building confidence in my understanding of the digital agency as a whole. Having this knowledge on the first day will wow your employer and colleagues.
Faced with so many competing advertising mediums, web users today are increasingly cautious about what type of content warrants their trust online. Spam, scams and Nigerian Prince-infused junk mail have eroded public confidence in the internet’s power as a reliable marketing tool and continue to hinder honest advertiers who have a genuine product or service to offer. Consequently, producing and marketing engaging web video has emerged as one of the most successful inbound marketing strategies for brands: not only does it present your offerings in a fluid visual medium, but encourages users to stick around and watch the whole thing, thereby keeping them on your site longer.
Faced with so many competing advertising mediums, web users today are increasingly cautious about what type of content warrants their trust online. Spam, scams and Nigerian Prince-infused junk mail have eroded public confidence in the internet’s power as a reliable marketing tool and continue to hinder honest advertiers who have a genuine product or service to offer. Consequently, producing and marketing engaging web video has emerged as one of the most successful inbound marketing strategies for brands: not only does it present your offerings in a fluid visual medium, but encourages users to stick around and watch the whole thing, thereby keeping them on your site longer.
As a junior copywriter at Yabsta Digital, I feel incredibly lucky to have found not only a job in my field, but a second home. I’ve experienced plenty of ups and downs to get to this point – which I think is typical for those starting out in the job market – and my hope is that this blog series will both inform and inspire.
I emerged from my university bubble in 2010, ready to take on the real world. Armed with a bachelor’s degree in English literature, and unsure of exactly what it is I wanted to do, I jumped right in and started job hunting. While I didn’t expect it to be easy, I was admittedly a bit naive about the job market as a whole. I had to hunt for positions related to my field, and found that entry-level employment was scarce.
As a junior copywriter at Yabsta Digital, I feel incredibly lucky to have found not only a job in my field, but a second home. I’ve experienced plenty of ups and downs to get to this point – which I think is typical for those starting out in the job market – and my hope is that this blog series will both inform and inspire.
I emerged from my university bubble in 2010, ready to take on the real world. Armed with a bachelor’s degree in English literature, and unsure of exactly what it is I wanted to do, I jumped right in and started job hunting. While I didn’t expect it to be easy, I was admittedly a bit naive about the job market as a whole. I had to hunt for positions related to my field, and found that entry-level employment was scarce.
In our last post on mobile we briefly explored several noteworthy statistics courtesy of Nielsen and Google that reinforce the growing importance a mobile-friendly (a.k.a. mobile-optimized) site plays in shaping your business’s overall digital presence. We could certainly dig up many more statistics bolstering the argument for mobile, however we’re confident you’re one of the 4.3 billion people actively participating in the vibrant mobile economy — a number expected to grow to 5.2 billion people by 2017.
In our last post on mobile we briefly explored several noteworthy statistics courtesy of Nielsen and Google that reinforce the growing importance a mobile-friendly (a.k.a. mobile-optimized) site plays in shaping your business’s overall digital presence. We could certainly dig up many more statistics bolstering the argument for mobile, however we’re confident you’re one of the 4.3 billion people actively participating in the vibrant mobile economy — a number expected to grow to 5.2 billion people by 2017.
