Imagine for a moment you live on a small island that for all intents and purposes can be considered an “isolated” local market. Now imagine that you own a small business on that island…let’s say, a sporting goods store. Presumably, the lion’s share of your marketing/advertising budget is going to be focused on that local market: people outside of the island are unlikely to travel there specifically to buy your footballs and sneakers, so why would you waste resources targeting them? This is where local business listing optimization comes in… Read More
Imagine for a moment you live on a small island that for all intents and purposes can be considered an “isolated” local market. Now imagine that you own a small business on that island…let’s say, a sporting goods store. Presumably, the lion’s share of your marketing/advertising budget is going to be focused on that local market: people outside of the island are unlikely to travel there specifically to buy your footballs and sneakers, so why would you waste resources targeting them? This is where local business listing optimization comes in… Continue reading →
When you’re launching a small company, having a well-designed logo is one of the most effective methods of branding your business. While many established, big-box companies have logos that are quite simple, you need something that stands out above the rest and says “this is me, this is what I’m all about”. Your logo is a unique representation of your company and, many times, the first thing a potential customer sees. Read More
When you’re launching a small company, having a well-designed logo is one of the most effective methods of branding your business. While many established, big-box companies have logos that are quite simple, you need something that stands out above the rest and says “this is me, this is what I’m all about”. Your logo is a unique representation of your company and, many times, the first thing a potential customer sees. Continue reading →
It used to be much simpler to organize your marketing budget. There would be print publications like the Yellow Pages, as well as trade magazines, newspapers, radio, direct mail, and maybe even television. A business owner knew that, if they allocated their budget across these forums, they’d be reaching a large percentage of the population.
It used to be much simpler to organize your marketing budget. There would be print publications like the Yellow Pages, as well as trade magazines, newspapers, radio, direct mail, and maybe even television. A business owner knew that, if they allocated their budget across these forums, they’d be reaching a large percentage of the population.
It’s easy to get distracted on the Web. It happens to all of us.
If you are a business owner looking to get the most out of your digital presence read on.
Your Web site is currently under siege. Web audiences are reading less and less these days, jumping from site to site rarely engaging beyond a couple mouse clicks. In this fragmented digital media landscape grabbing your audience’s attention has never been more challenging.
It’s easy to get distracted on the Web. It happens to all of us.
If you are a business owner looking to get the most out of your digital presence read on.
Your Web site is currently under siege. Web audiences are reading less and less these days, jumping from site to site rarely engaging beyond a couple mouse clicks. In this fragmented digital media landscape grabbing your audience’s attention has never been more challenging.
Inbound marketing is taking the digital world by storm due to it’s natural, non-invasive approach to driving web traffic and leads. For those unfamiliar with the term, “driving traffic” means encouraging web users to visit a specific website. In your case, it means convincing potential leads to visit your small business’s little chunk of the internet. Driving traffic is essential to online success because it serves to increase repeat visitors, lower bounce rates and, in many cases, increase sales. However, you’re not going to gain customers if no one knows your site exists, and this is where inbound marketers come in. We have many tricks up our sleeves, blogging and social media being two of the most influential.
Inbound marketing is taking the digital world by storm due to it’s natural, non-invasive approach to driving web traffic and leads. For those unfamiliar with the term, “driving traffic” means encouraging web users to visit a specific website. In your case, it means convincing potential leads to visit your small business’s little chunk of the internet. Driving traffic is essential to online success because it serves to increase repeat visitors, lower bounce rates and, in many cases, increase sales. However, you’re not going to gain customers if no one knows your site exists, and this is where inbound marketers come in. We have many tricks up our sleeves, blogging and social media being two of the most influential.
While there are loads of “How To Advertise Online In A Small Market” resources out there, rarely do we see examples that address the determining factors which make a market “small” in the first place beyond the size of it’s population. Geographical borders, local culture and GDP, for example, all play a huge part in determining how best to market yourself online: even if a mid-sized town in the U.S. and a small Caribbean nation happen to have the exact same population, they’ll still require wildly different marketing strategies to take the habits of their respective audiences into account.
While there are loads of “How To Advertise Online In A Small Market” resources out there, rarely do we see examples that address the determining factors which make a market “small” in the first place beyond the size of it’s population. Geographical borders, local culture and GDP, for example, all play a huge part in determining how best to market yourself online: even if a mid-sized town in the U.S. and a small Caribbean nation happen to have the exact same population, they’ll still require wildly different marketing strategies to take the habits of their respective audiences into account.
Many small business owners were hit by Google’s recent Penguin algorithim update. Penguin 2.0, which penalizes disingenuous backlinks in favour of high quality content, gives Google’s support to those in the digital sphere who’ve already begun implementing new tactics. Crafting unique, interesting content has never been more important than it is today.
One of the easiest ways to generate fresh content for website visitors is through a blog. A popular buzzword in the industry today, blogging is key to increasing your business’ online visibility.It drives traffic and is an effective search engine optimization tactic. Adding to a blog creates more indexable website pages, allowing a greater number of keywords to be utilized.
Many small business owners were hit by Google’s recent Penguin algorithim update. Penguin 2.0, which penalizes disingenuous backlinks in favour of high quality content, gives Google’s support to those in the digital sphere who’ve already begun implementing new tactics. Crafting unique, interesting content has never been more important than it is today.
One of the easiest ways to generate fresh content for website visitors is through a blog. A popular buzzword in the industry today, blogging is key to increasing your business’ online visibility.It drives traffic and is an effective search engine optimization tactic. Adding to a blog creates more indexable website pages, allowing a greater number of keywords to be utilized.
For small business owners who fully embrace social networking as a marketing medium, one of the trickiest things to decide is whether to operate your Facebook, Twitter, LinkedIn etc. by yourself or seek outside social media management services. While managing multiple platforms on your own may seem like the ideal path cost-wise, consider this: according to a 2012 usage report, 59% of marketers spend over 6 hours per week promoting their businesses on social, and 33% spent 11 hours or more. What this means is that if you’re going the solo route, you have to be able to commit at least six hours per week in order for your efforts to be minimally effective, otherwise you’re just wasting your valuable time.
For small business owners who fully embrace social networking as a marketing medium, one of the trickiest things to decide is whether to operate your Facebook, Twitter, LinkedIn etc. by yourself or seek outside social media management services. While managing multiple platforms on your own may seem like the ideal path cost-wise, consider this: according to a 2012 usage report, 59% of marketers spend over 6 hours per week promoting their businesses on social, and 33% spent 11 hours or more. What this means is that if you’re going the solo route, you have to be able to commit at least six hours per week in order for your efforts to be minimally effective, otherwise you’re just wasting your valuable time.
