As we’ve explored in previous posts, business owners around the world are increasingly leveraging the tremendous marketing power of Facebook en masse. In terms of advertising value, it’s built in Adverts Manager and pay per click management system offer serious bang for your buck, coming in cheaper than Google Adwords and with far more targeting options than Twitter.

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If you’ve recently launched a small business, chances are you’re looking into affordable and effective advertising options. Working with a limited budget, what is the best way to reach current and potential customers in 2013. Today’s consumers spend countless hours surfing the Web, and online advertising is both effective and budget-friendly. It’s up to you to take advantage of the marketing tactics available to establish your company and develop relationships with users. Pay-per-click campaigns, local listings and guest blogging are a few of the good advertising techniques available for small businesses online.
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A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online.
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The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan:
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At Yabsta Digital, “what can Twitter do for my business?” is a question we field quite often. If you own a small company, you are no doubt aware that millions of people engage in social media every day, with many relying on mobile devices to stay up to date around the clock. If you’re not convinced, check this out: according to Media Bistro, 70% of small businesses are on Twitter. Websites like Twitter, Facebook, Google+ and LinkedIn are absolutely key for promoting content, establishing your brand and connecting with users in today’s digital age. In short, Twitter can do plenty for your small business. Read More

Creating an online banner ad is much like creating a highway billboard, because it must grab the attention of web users on the move. Just like drivers on the highway, most Internet surfers are focused on where they’re going instead of on the ads that they pass along the way. This post will discuss designing the best banner ads, which are ones that will stand out to users and promote your small business.
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Seth Godin, the popular author and venerable thought leader of the marketing industry, once defined a brand as follows:

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.”

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The digital world is growing at a rapid pace, and traditional marketing as we know it is changing right in front of our eyes. Copywriting used to be the talk of the town but, in recent months, the concept of content has taken centre stage. While copywriting remains a valuable marketing tool, the shift in focus from copy to content reflects the drastic changes we’ve seen in customer communication. The entire process has become much more dedicated, personal and, most importantly, client-centric. Copywriting and content marketing aim to achieve different goals, and both are essential to a small businesses’s content strategy in 2013. Done well, this combination is key to achieving greater online visibility.
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