Chances are, when you first had your website designed, you were excited. It was on-par with the current trends and exemplified what a top-of-the-line website was in…hmmm… 2005? maybe 2008? Over time, it’s easy to pay less attention to your online presence; posting new content takes a backseat and, as time passes, the design and functionality become stale and uninspiring. Just like with social media, your small business’s website is not a “set it and forget it” type of thing. The following are five signs you need to update your website ASAP. Read More
Chances are, when you first had your website designed, you were excited. It was on-par with the current trends and exemplified what a top-of-the-line website was in…hmmm… 2005? maybe 2008? Over time, it’s easy to pay less attention to your online presence; posting new content takes a backseat and, as time passes, the design and functionality become stale and uninspiring. Just like with social media, your small business’s website is not a “set it and forget it” type of thing. The following are five signs you need to update your website ASAP. Continue reading →
Just started a small business? You need a Facebook presence. One of today’s top social networking sites, among other industry giants like Twitter, Instagram and Pinterest, it has over 1 billion active monthly users. To entrepreneurs like you, that’s hundreds of millions of potential customers. Nowadays, simply existing online isn’t enough. Getting noticed requires not only a responsive, mobile-optimized, easy-to-navigate (and aesthetically pleasing) website but an overall digital presence, and that means social media. Used strategically, Facebook can play a vital role in your online marketing strategy. These Top 10 Dos and Don’ts will help you get started. Read More
Just started a small business? You need a Facebook presence. One of today’s top social networking sites, among other industry giants like Twitter, Instagram and Pinterest, it has over 1 billion active monthly users. To entrepreneurs like you, that’s hundreds of millions of potential customers. Nowadays, simply existing online isn’t enough. Getting noticed requires not only a responsive, mobile-optimized, easy-to-navigate (and aesthetically pleasing) website but an overall digital presence, and that means social media. Used strategically, Facebook can play a vital role in your online marketing strategy. These Top 10 Dos and Don’ts will help you get started. Continue reading →
I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.
I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.
September 12th, 2013 was my ten month anniversary with Yabsta Digital and it’s hard to believe that nearly a year has gone by. In Adventures of a Copywriting Newb Parts 1, 2 and 3, I tackled landing the job, the first day and the role a university education plays in the workplace. Now I’d like to discuss what I’ve learned along the way. Read More
September 12th, 2013 was my ten month anniversary with Yabsta Digital and it’s hard to believe that nearly a year has gone by. In Adventures of a Copywriting Newb Parts 1, 2 and 3, I tackled landing the job, the first day and the role a university education plays in the workplace. Now I’d like to discuss what I’ve learned along the way. Continue reading →
Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company. Read More
Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company. Continue reading →
YaBlog’s previous post on branding defines a brand as “a complex blend of tangible and intangible characteristics,” such as product or service attributes, values, benefits, logos and taglines. Branding is a necessity for all businesses and today I want to discuss the benefits of developing a brand persona – your company, product or service’s own unique personality. Read More
YaBlog’s previous post on branding defines a brand as “a complex blend of tangible and intangible characteristics,” such as product or service attributes, values, benefits, logos and taglines. Branding is a necessity for all businesses and today I want to discuss the benefits of developing a brand persona – your company, product or service’s own unique personality. Continue reading →
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.
If you’re going to be successful at content marketing, you need a plan. While creating and sharing valuable content is a great way to generate leads and build brand awareness, doing it right requires the development of a content marketing plan. A well thought out plan is essential to effective communication with your target audience and gaining a higher return on marketing investment. There is much more to it than simply publishing content and reaping the rewards, and here we recommend a 5-step process to get you on your way. Read More
If you’re going to be successful at content marketing, you need a plan. While creating and sharing valuable content is a great way to generate leads and build brand awareness, doing it right requires the development of a content marketing plan. A well thought out plan is essential to effective communication with your target audience and gaining a higher return on marketing investment. There is much more to it than simply publishing content and reaping the rewards, and here we recommend a 5-step process to get you on your way. Continue reading →
