Pinterest 101: Why It’s Brilliant For Businesses

Chelsea Oliver

Posted on: December 3, 2013

Posted by: Chelsea Oliver

Categories: Branding, Marketing Budget, Social Management and tagged , ,

As mentioned in Part 1 of this series, it didn’t take long for Pinterest to roll out business accounts. Companies of all types and sizes immediately hopped on board and users didn’t hesitate to follow them. More than half of the top 100 global brands use Pinterest and there were over 300,000 brand followers by March of this year. Capitalizing on the appeal and virality of images, more and more businesses are using Pinterest to promote their products and services. Here’s why it’s a great marketing move.
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The Networked Society, On the Brink

Darryl Jonckheere

Posted on: November 20, 2013

Posted by: Darryl Jonckheere

Categories: Digital Culture and tagged , ,

On The Brink, part of Ericsson’s Networked Society series, primarily explores the future of connectivity and the changing dynamics set forth by our rapidly evolving digital economy.

We’ll live healthier longer lives as a result of nanotech sensors used in conjunction with embedded wireless devices that will constantly monitor and optimize our physiology by relaying data back to cloud based medical services.
We’ll engender a smarter more innovative culture and workforce because of widespread access to higher education and knowledge resources through wireless information networks

The barriers to running a successful business, building an audience, and reaching end consumers with products and services no longer exist because of the low cost of entry provided by networked tools and technologies.

These are some of the most encouraging ideas considered by the continued growth and development offered by our increasingly networked world.
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Outsourcing Your Content Writing

Charles Doyle

Posted on:

Posted by: Charles Doyle

Categories: Copywriting, Marketing Budget, SEO Content Strategy and tagged , , , ,

When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.

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Pin It To Win It: Pinterest 101

Chelsea Oliver

Posted on: November 13, 2013

Posted by: Chelsea Oliver

Categories: Branding, Creative & Design, Social Management and tagged , , ,

Launched in 2010, Pinterest took the social media world by storm. Best described as a site that allows users to collect and organize images, you’ve probably heard the terms “pin,” “repin” and “board” before. As of this past July, Pinterest had an astounding 70 million users and that number is growing rapidly. Pinterest 101 is designed to educate YaBlog readers about this network – the basics, best practices and how businesses can use it in a myriad of ways. We’ll start with the fundamentals of using and interacting within the site.
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2013 Web Design Techniques and Trends: Part 3

Chelsea Oliver

Posted on: November 5, 2013

Posted by: Chelsea Oliver

Categories: Creative & Design and tagged , ,

Happily for all of us interested in design, digital trends and techniques never stay static. There’s always something new – whether it’s a completely original visual approach or a rethink of a print design technique for web. Closing out my series on techniques and trends that made us all sit up and take notice in 2013, I have to say that for a copywriter the research has been both fun, informative and inspiring! Well done, digital designers! If you haven’t yet, check out Parts 1 and 2.
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Does My Business Need A Facebook Page?

Charles Doyle

Posted on: October 29, 2013

Posted by: Charles Doyle

Categories: Branding, Marketing Budget, Social Management and tagged , , , , ,

While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.

Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule.
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2013 Web Design Techniques and Trends: Part 2

Chelsea Oliver

Posted on: October 21, 2013

Posted by: Chelsea Oliver

Categories: Creative & Design, Development and tagged , ,

Continually advancing, web design has changed in ways we never could have imagined in recent years. This consistent development is part of what makes digital techniques and trends so fascinating to designers, business owners and Internet-aficionados alike; there’s always something new to discover and learn. In Part 1 of this blog series, I discussed responsive design, trends in scrolling, backgrounds and typography, fixed headers and minimalism. Here are six more trends and techniques that we’ve seen throughout 2013.
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2013 Web Design Techniques and Trends: Part 1

Chelsea Oliver

Posted on: October 15, 2013

Posted by: Chelsea Oliver

Categories: Creative & Design and tagged , ,

There’s no denying that 2013 has been a pretty big year for web design. Many new concepts have emerged and been championed for their innovation and creativity. As the new year inches closer (how is it already October?), it seems appropriate to take a look at the trends we’ve seen over the past 10 months. Whether you’re a professional designer or a business owner, staying up-to-date is a fascinating and inspiring part of the job.
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