Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience.
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Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience.
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