It’s a new year – why not revamp your business’s online strategy? As 2015 begins, it’s time to come up with resolutions you won’t want to break and social media is a great place to start. From exploring new options to increasing engagement, the following 5 resolutions are ones you can work on over the next 12 months. Read More
It’s a new year – why not revamp your business’s online strategy? As 2015 begins, it’s time to come up with resolutions you won’t want to break and social media is a great place to start. From exploring new options to increasing engagement, the following 5 resolutions are ones you can work on over the next 12 months. Continue reading →
You may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.
Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.
You may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.
Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.
Dealing with unhappy clients online is a reality of digital marketing that you and your business should always be prepared for. No matter how efficient your customer relations, it’s essential to know how to respond to contentious issues in a productive, helpful fashion befitting your company’s image. With things like Facebook, Twitter and Google Reviews making it easier than ever for potential customers to see how you deal with existing ones, we present the following tips to help you get through those tough situations:
Dealing with unhappy clients online is a reality of digital marketing that you and your business should always be prepared for. No matter how efficient your customer relations, it’s essential to know how to respond to contentious issues in a productive, helpful fashion befitting your company’s image. With things like Facebook, Twitter and Google Reviews making it easier than ever for potential customers to see how you deal with existing ones, we present the following tips to help you get through those tough situations:
As a business, maintaining a social media account comes with different rules and best practices than those of running a personal profile. Though platforms like Facebook, Twitter and LinkedIn give you the valuable advantage of being able to directly engage your customers, it’s important to retain certain tenets of professionalism when speaking under your company name: Finding the right blend of informative and personally appealing is what tends to give businesses the positive feedback they desire. Here are three tips:
As a business, maintaining a social media account comes with different rules and best practices than those of running a personal profile. Though platforms like Facebook, Twitter and LinkedIn give you the valuable advantage of being able to directly engage your customers, it’s important to retain certain tenets of professionalism when speaking under your company name: Finding the right blend of informative and personally appealing is what tends to give businesses the positive feedback they desire. Here are three tips:
Social media has been discussed at YaBlog as a great way to promote businesses, engage with audiences and provide value. However, if you’ve been following the tricks of the trade with little to no success you might be wondering why it isn’t working. Succeeding on networks like Facebook, Twitter, LinkedIn, Pinterest and others requires proper resources and the energy and time to devote to them. Quite simply, sometimes life gets in the way. Read on to discover 5 reasons why your strategy might be falling flat and ideas for getting back on track. Read More
Social media has been discussed at YaBlog as a great way to promote businesses, engage with audiences and provide value. However, if you’ve been following the tricks of the trade with little to no success you might be wondering why it isn’t working. Succeeding on networks like Facebook, Twitter, LinkedIn, Pinterest and others requires proper resources and the energy and time to devote to them. Quite simply, sometimes life gets in the way. Read on to discover 5 reasons why your strategy might be falling flat and ideas for getting back on track. Continue reading →
Whether you use social media for business, pleasure or both, an informative profile is key to success. In Part 1 of this series, we discussed how to put your best foot forward on LinkedIn and now we’re moving on to Twitter. A much different social platform than the former in terms of professionalism, purpose and functionality, Twitter is a great way to get found on the Web. Polish your profile in no time with these 5 tips. Read More
Whether you use social media for business, pleasure or both, an informative profile is key to success. In Part 1 of this series, we discussed how to put your best foot forward on LinkedIn and now we’re moving on to Twitter. A much different social platform than the former in terms of professionalism, purpose and functionality, Twitter is a great way to get found on the Web. Polish your profile in no time with these 5 tips. Continue reading →
The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan: Read More
The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan: Continue reading →
For small business owners who fully embrace social networking as a marketing medium, one of the trickiest things to decide is whether to operate your Facebook, Twitter, LinkedIn etc. by yourself or seek outside social media management services. While managing multiple platforms on your own may seem like the ideal path cost-wise, consider this: according to a 2012 usage report, 59% of marketers spend over 6 hours per week promoting their businesses on social, and 33% spent 11 hours or more. What this means is that if you’re going the solo route, you have to be able to commit at least six hours per week in order for your efforts to be minimally effective, otherwise you’re just wasting your valuable time.
For small business owners who fully embrace social networking as a marketing medium, one of the trickiest things to decide is whether to operate your Facebook, Twitter, LinkedIn etc. by yourself or seek outside social media management services. While managing multiple platforms on your own may seem like the ideal path cost-wise, consider this: according to a 2012 usage report, 59% of marketers spend over 6 hours per week promoting their businesses on social, and 33% spent 11 hours or more. What this means is that if you’re going the solo route, you have to be able to commit at least six hours per week in order for your efforts to be minimally effective, otherwise you’re just wasting your valuable time.
