Let’s start with a common misconception – that traditional media is dying. You hear it every day, “everyone and everything is online now.” Traditional media covers TV, Radio, Newspapers, Magazines, Yellow Pages, Billboards and more, yet apparently nobody reads print anymore, video is on demand and music is digital. However, I haven’t seen the street lined with discarded televisions, magazines still fill the shelves of shops and the Yellow Pages are still delivered to every home and business. The New York Times declared they will go out of print “some time soon” but have yet to put a timeline on it.
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Let’s start with a common misconception – that traditional media is dying. You hear it every day, “everyone and everything is online now.” Traditional media covers TV, Radio, Newspapers, Magazines, Yellow Pages, Billboards and more, yet apparently nobody reads print anymore, video is on demand and music is digital. However, I haven’t seen the street lined with discarded televisions, magazines still fill the shelves of shops and the Yellow Pages are still delivered to every home and business. The New York Times declared they will go out of print “some time soon” but have yet to put a timeline on it.
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