Whether you use social media for business, pleasure or both, an informative profile is key to success. In Part 1 of this series, we discussed how to put your best foot forward on LinkedIn and now we’re moving on to Twitter. A much different social platform than the former in terms of professionalism, purpose and functionality, Twitter is a great way to get found on the Web. Polish your profile in no time with these 5 tips.
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When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.

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Launched in 2010, Pinterest took the social media world by storm. Best described as a site that allows users to collect and organize images, you’ve probably heard the terms “pin,” “repin” and “board” before. As of this past July, Pinterest had an astounding 70 million users and that number is growing rapidly. Pinterest 101 is designed to educate YaBlog readers about this network – the basics, best practices and how businesses can use it in a myriad of ways. We’ll start with the fundamentals of using and interacting within the site.
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While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.

Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule.
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Just started a small business? You need a Facebook presence. One of today’s top social networking sites, among other industry giants like Twitter, Instagram and Pinterest, it has over 1 billion active monthly users. To entrepreneurs like you, that’s hundreds of millions of potential customers. Nowadays, simply existing online isn’t enough. Getting noticed requires not only a responsive, mobile-optimized, easy-to-navigate (and aesthetically pleasing) website but an overall digital presence, and that means social media. Used strategically, Facebook can play a vital role in your online marketing strategy. These Top 10 Dos and Don’ts will help you get started.
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A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online.
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The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan:
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