An email newsletter can be a great marketing move for your small business. One of the most common types of emails, they typically include information pertaining to various parts of your company as well as surveys, promotions and reminders. Designed to serve a multitude of purposes, it can be difficult to generate and keep the interest of subscribers and even harder to encourage them to complete a call to action. If you’re looking to do it right, read on for 6 easy dos and don’ts.
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Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience.
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Copywriting plays a vital role in online marketing. Intended to persuade the reader to take a specific action, such as visit a store, make a purchase or book an appointment, it’s a critical component of the Web today. If you’re a good copywriter looking to become great at the craft, these tips will get you well on your way to producing more effective, persuasive work.
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Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company.
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If you’ve recently launched a small business, chances are you’re looking into affordable and effective advertising options. Working with a limited budget, what is the best way to reach current and potential customers in 2013. Today’s consumers spend countless hours surfing the Web, and online advertising is both effective and budget-friendly. It’s up to you to take advantage of the marketing tactics available to establish your company and develop relationships with users. Pay-per-click campaigns, local listings and guest blogging are a few of the good advertising techniques available for small businesses online.
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A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online.
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