Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company.
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Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.

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