I recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both is preferable, as it empowers these tactics both above and beyond their stand alone effects.
That article lead to a series of debates and ‘the Google argument’ arose frequently. The term digital is often linked, in the minds of many marketers, customers and Web users, with Google – as in, “digital is the future, traditional is the past.” So, with that in mind, “how important is it to be on the first page of Google?” Read More
I recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both is preferable, as it empowers these tactics both above and beyond their stand alone effects.
That article lead to a series of debates and ‘the Google argument’ arose frequently. The term digital is often linked, in the minds of many marketers, customers and Web users, with Google – as in, “digital is the future, traditional is the past.” So, with that in mind, “how important is it to be on the first page of Google?” Continue reading →
In Part 1 of this YaBlog series, we discussed 5 of the top SEO don’ts – stealing content, keyword stuffing, link schemes, content spinning and ad spam. This week, we’re back with 5 more “tips” that, in order to achieve SEO success, we recommend businesses avoid. Read on for great ideas on how to get in good with Google, and get found online. Read More
In Part 1 of this YaBlog series, we discussed 5 of the top SEO don’ts – stealing content, keyword stuffing, link schemes, content spinning and ad spam. This week, we’re back with 5 more “tips” that, in order to achieve SEO success, we recommend businesses avoid. Read on for great ideas on how to get in good with Google, and get found online. Continue reading →
SEO, or search engine optimization, is key to getting found online in 2014. As a business owner, however, it can be difficult to separate the good advice from the not-so-good when it comes to following the parameters set by large search engines like Google. Avoiding the following 5 don’ts is key to implementing a strategy that gets results. Read More
SEO, or search engine optimization, is key to getting found online in 2014. As a business owner, however, it can be difficult to separate the good advice from the not-so-good when it comes to following the parameters set by large search engines like Google. Avoiding the following 5 don’ts is key to implementing a strategy that gets results. Continue reading →
Search engine optimization is always changing, and getting the essential on-page elements right is key to good SEO. While Google keeps us on our toes with regular updates, their core message remains the same: provide superior content and an even better user experience. SEO is an important first step and this quick guide to 2014’s essential on-page factors can help you get off on the right foot. Read More
Search engine optimization is always changing, and getting the essential on-page elements right is key to good SEO. While Google keeps us on our toes with regular updates, their core message remains the same: provide superior content and an even better user experience. SEO is an important first step and this quick guide to 2014’s essential on-page factors can help you get off on the right foot. Continue reading →
Search Engine Optimization (SEO) is an ever-changing process whose rules are never set in stone. While keeping up with its best practices can make you feel like you’re always one step behind the curve, there are fundamental on-page diagnostics you can perform on a given site that will give you a very basic idea of how effectively you’re being indexed by major search engines. If you have an existing website that you suspect might not be getting enough natural exposure on Google, check out these three potential issues that could be holding you back: Read More
Search Engine Optimization (SEO) is an ever-changing process whose rules are never set in stone. While keeping up with its best practices can make you feel like you’re always one step behind the curve, there are fundamental on-page diagnostics you can perform on a given site that will give you a very basic idea of how effectively you’re being indexed by major search engines. If you have an existing website that you suspect might not be getting enough natural exposure on Google, check out these three potential issues that could be holding you back: Continue reading →
While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014: Read More
While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014: Continue reading →
When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.
When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.
I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.
I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.
