While YaBlog has spent a lot of time focusing on pay-per-click (P.P.C.) for Facebook, it’s important to understand the benefits of the same advertising format in a Search Engine Marketing (S.E.M.) capacity. Though the two platforms share the base concept of performance-based billing, they’re different enough in targeting and execution that a compare-and-contrast is warranted when deciding how to best drive traffic to your website. This is mind, I’ll now outline three reasons why you may want to start a Google AdWords S.E.M. campaign today:
Read More

I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.

Read More