In Parts 1 and 2 of Pinterest 101, I discussed the basics of the site, such as pins, repins and boards, and why it’s a valuable marketing tool for businesses. One of the most popular social media networks of 2013, Pinterest is great for brands because it drives and increases traffic, inbound links and sales. If you’re just starting out, here are some of the best tips and tricks.
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As mentioned in Part 1 of this series, it didn’t take long for Pinterest to roll out business accounts. Companies of all types and sizes immediately hopped on board and users didn’t hesitate to follow them. More than half of the top 100 global brands use Pinterest and there were over 300,000 brand followers by March of this year. Capitalizing on the appeal and virality of images, more and more businesses are using Pinterest to promote their products and services. Here’s why it’s a great marketing move.
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Launched in 2010, Pinterest took the social media world by storm. Best described as a site that allows users to collect and organize images, you’ve probably heard the terms “pin,” “repin” and “board” before. As of this past July, Pinterest had an astounding 70 million users and that number is growing rapidly. Pinterest 101 is designed to educate YaBlog readers about this network – the basics, best practices and how businesses can use it in a myriad of ways. We’ll start with the fundamentals of using and interacting within the site.
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