The process of writing for the web comes with different parameters than those of traditional media. Since language, vocabulary, sentence structure and tone are being directed towards a web audience as opposed to a print one, the way you write your content must take their habits and tendencies into consideration. We’ll now present you with three tips for creating website copy to highlight best practices of adapting your writing style towards online users.

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Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.

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