SnapChat, the photo messaging app currently taking the world by storm, is one of the newest social media platforms to have skyrocketed into extreme popularity in a relatively short time. Having recently rolled out it’s first set of paid advertisements, it’s marketing potential has piqued our curiosity here at YaBlog, and as one who has the app and quite enjoys it on a personal level, I’ll now speculate on three possible ways that they could creatively harness their advertising potential: Read More
SnapChat, the photo messaging app currently taking the world by storm, is one of the newest social media platforms to have skyrocketed into extreme popularity in a relatively short time. Having recently rolled out it’s first set of paid advertisements, it’s marketing potential has piqued our curiosity here at YaBlog, and as one who has the app and quite enjoys it on a personal level, I’ll now speculate on three possible ways that they could creatively harness their advertising potential: Continue reading →
It’s recently come to our attention that Facebook is going to be lessening the exposure of text based statuses for Business Pages. Why, you ask? You can read the full article here but the jist of it is that, while text status updates from friends encourage engagement by prompting others to update their own statuses, text status updates from Business Pages do not function in a similar fashion. Facebook is encouraging brands to get creative and the YaBlog team wants to get the word out. Read More
It’s recently come to our attention that Facebook is going to be lessening the exposure of text based statuses for Business Pages. Why, you ask? You can read the full article here but the jist of it is that, while text status updates from friends encourage engagement by prompting others to update their own statuses, text status updates from Business Pages do not function in a similar fashion. Facebook is encouraging brands to get creative and the YaBlog team wants to get the word out. Continue reading →
Faced with so many competing advertising mediums, web users today are increasingly cautious about what type of content warrants their trust online. Spam, scams and Nigerian Prince-infused junk mail have eroded public confidence in the internet’s power as a reliable marketing tool and continue to hinder honest advertiers who have a genuine product or service to offer. Consequently, producing and marketing engaging web video has emerged as one of the most successful inbound marketing strategies for brands: not only does it present your offerings in a fluid visual medium, but encourages users to stick around and watch the whole thing, thereby keeping them on your site longer.
Faced with so many competing advertising mediums, web users today are increasingly cautious about what type of content warrants their trust online. Spam, scams and Nigerian Prince-infused junk mail have eroded public confidence in the internet’s power as a reliable marketing tool and continue to hinder honest advertiers who have a genuine product or service to offer. Consequently, producing and marketing engaging web video has emerged as one of the most successful inbound marketing strategies for brands: not only does it present your offerings in a fluid visual medium, but encourages users to stick around and watch the whole thing, thereby keeping them on your site longer.
