The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan: Read More
The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan: Continue reading →
At Yabsta Digital, “what can Twitter do for my business?” is a question we field quite often. If you own a small company, you are no doubt aware that millions of people engage in social media every day, with many relying on mobile devices to stay up to date around the clock. If you’re not convinced, check this out: according to Media Bistro, 70% of small businesses are on Twitter. Websites like Twitter, Facebook, Google+ and LinkedIn are absolutely key for promoting content, establishing your brand and connecting with users in today’s digital age. In short, Twitter can do plenty for your small business. Read More
At Yabsta Digital, “what can Twitter do for my business?” is a question we field quite often. If you own a small company, you are no doubt aware that millions of people engage in social media every day, with many relying on mobile devices to stay up to date around the clock. If you’re not convinced, check this out: according to Media Bistro, 70% of small businesses are on Twitter. Websites like Twitter, Facebook, Google+ and LinkedIn are absolutely key for promoting content, establishing your brand and connecting with users in today’s digital age. In short, Twitter can do plenty for your small business. Continue reading →
It used to be much simpler to organize your marketing budget. There would be print publications like the Yellow Pages, as well as trade magazines, newspapers, radio, direct mail, and maybe even television. A business owner knew that, if they allocated their budget across these forums, they’d be reaching a large percentage of the population.
It used to be much simpler to organize your marketing budget. There would be print publications like the Yellow Pages, as well as trade magazines, newspapers, radio, direct mail, and maybe even television. A business owner knew that, if they allocated their budget across these forums, they’d be reaching a large percentage of the population.
Inbound marketing is taking the digital world by storm due to it’s natural, non-invasive approach to driving web traffic and leads. For those unfamiliar with the term, “driving traffic” means encouraging web users to visit a specific website. In your case, it means convincing potential leads to visit your small business’s little chunk of the internet. Driving traffic is essential to online success because it serves to increase repeat visitors, lower bounce rates and, in many cases, increase sales. However, you’re not going to gain customers if no one knows your site exists, and this is where inbound marketers come in. We have many tricks up our sleeves, blogging and social media being two of the most influential.
Inbound marketing is taking the digital world by storm due to it’s natural, non-invasive approach to driving web traffic and leads. For those unfamiliar with the term, “driving traffic” means encouraging web users to visit a specific website. In your case, it means convincing potential leads to visit your small business’s little chunk of the internet. Driving traffic is essential to online success because it serves to increase repeat visitors, lower bounce rates and, in many cases, increase sales. However, you’re not going to gain customers if no one knows your site exists, and this is where inbound marketers come in. We have many tricks up our sleeves, blogging and social media being two of the most influential.
For small business owners who fully embrace social networking as a marketing medium, one of the trickiest things to decide is whether to operate your Facebook, Twitter, LinkedIn etc. by yourself or seek outside social media management services. While managing multiple platforms on your own may seem like the ideal path cost-wise, consider this: according to a 2012 usage report, 59% of marketers spend over 6 hours per week promoting their businesses on social, and 33% spent 11 hours or more. What this means is that if you’re going the solo route, you have to be able to commit at least six hours per week in order for your efforts to be minimally effective, otherwise you’re just wasting your valuable time.
For small business owners who fully embrace social networking as a marketing medium, one of the trickiest things to decide is whether to operate your Facebook, Twitter, LinkedIn etc. by yourself or seek outside social media management services. While managing multiple platforms on your own may seem like the ideal path cost-wise, consider this: according to a 2012 usage report, 59% of marketers spend over 6 hours per week promoting their businesses on social, and 33% spent 11 hours or more. What this means is that if you’re going the solo route, you have to be able to commit at least six hours per week in order for your efforts to be minimally effective, otherwise you’re just wasting your valuable time.
A decade ago, before “blog” was a household word, it sounded more like a species of amphibian than a marketing tool, and businesses were skeptical of its value as an advertising medium. In 2013, however, it’s emerged as the most effective way for companies of any size to reach existing customers and obtain new leads, lending credibility to experts who’ve been banging the blogging drum for some time.
The numbers speak for themselves (see chart): businesses that publish a blog report higher returns on investment than those that don’t, signifying increasing trust in the medium as company “voice” that speaks directly to customers. This presents limitless opportunities for small businesses in decidedly “local” jurisdictions who already know their target audience and how to speak to them.
A decade ago, before “blog” was a household word, it sounded more like a species of amphibian than a marketing tool, and businesses were skeptical of its value as an advertising medium. In 2013, however, it’s emerged as the most effective way for companies of any size to reach existing customers and obtain new leads, lending credibility to experts who’ve been banging the blogging drum for some time.
The numbers speak for themselves (see chart): businesses that publish a blog report higher returns on investment than those that don’t, signifying increasing trust in the medium as company “voice” that speaks directly to customers. This presents limitless opportunities for small businesses in decidedly “local” jurisdictions who already know their target audience and how to speak to them.
At Yabsta Digital our team completely immerse themselves in all aspects of digital culture, from community management and the creation of sustained social media marketing campaigns to designing and developing effective multi-touch user interfaces for smartphones and tablets. Our mantra is to help our clients champion their products, brands, and services in the digital space.
It almost goes without saying, the Web has become an incredibly dominant medium for information exchange, commerce, and communication. We help our clients leverage the necessary tools and technologies to get the most out of their digital assets and achieve exceptional results.
At Yabsta Digital our team completely immerse themselves in all aspects of digital culture, from community management and the creation of sustained social media marketing campaigns to designing and developing effective multi-touch user interfaces for smartphones and tablets. Our mantra is to help our clients champion their products, brands, and services in the digital space.
It almost goes without saying, the Web has become an incredibly dominant medium for information exchange, commerce, and communication. We help our clients leverage the necessary tools and technologies to get the most out of their digital assets and achieve exceptional results.
Facebook affords small businesses the advantage of raw, direct interaction with their end consumers: the opportunity to spark brand endorsement and encourage feedback in a social setting via mutually sustaining client relationships. Simply put, it’s one of the cheapest, most effective ways to cut through the competition of traditional web advertising and quickly interact with target demographics in local markets.
Facebook affords small businesses the advantage of raw, direct interaction with their end consumers: the opportunity to spark brand endorsement and encourage feedback in a social setting via mutually sustaining client relationships. Simply put, it’s one of the cheapest, most effective ways to cut through the competition of traditional web advertising and quickly interact with target demographics in local markets.
The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan:
