Having recently celebrated its third birthday, Instagram is making waves in social media. One of the world’s most popular networks, it now surpasses 150 million users, a statistic that’s hard to argue with. While there is some emphasis on images on Facebook and Twitter, Instagram stands out from the crowd because it’s designed specifically for photo-sharing and editing. In comparison, there is much less written interaction on Instagram, with images typically featuring short captions and hashtags. Read More
Having recently celebrated its third birthday, Instagram is making waves in social media. One of the world’s most popular networks, it now surpasses 150 million users, a statistic that’s hard to argue with. While there is some emphasis on images on Facebook and Twitter, Instagram stands out from the crowd because it’s designed specifically for photo-sharing and editing. In comparison, there is much less written interaction on Instagram, with images typically featuring short captions and hashtags. Continue reading →
As mentioned in Part 1 of this series, it didn’t take long for Pinterest to roll out business accounts. Companies of all types and sizes immediately hopped on board and users didn’t hesitate to follow them. More than half of the top 100 global brands use Pinterest and there were over 300,000 brand followers by March of this year. Capitalizing on the appeal and virality of images, more and more businesses are using Pinterest to promote their products and services. Here’s why it’s a great marketing move. Read More
As mentioned in Part 1 of this series, it didn’t take long for Pinterest to roll out business accounts. Companies of all types and sizes immediately hopped on board and users didn’t hesitate to follow them. More than half of the top 100 global brands use Pinterest and there were over 300,000 brand followers by March of this year. Capitalizing on the appeal and virality of images, more and more businesses are using Pinterest to promote their products and services. Here’s why it’s a great marketing move. Continue reading →
Launched in 2010, Pinterest took the social media world by storm. Best described as a site that allows users to collect and organize images, you’ve probably heard the terms “pin,” “repin” and “board” before. As of this past July, Pinterest had an astounding 70 millionusers and that number is growing rapidly. Pinterest 101 is designed to educate YaBlog readers about this network – the basics, best practices and how businesses can use it in a myriad of ways. We’ll start with the fundamentals of using and interacting within the site. Read More
Launched in 2010, Pinterest took the social media world by storm. Best described as a site that allows users to collect and organize images, you’ve probably heard the terms “pin,” “repin” and “board” before. As of this past July, Pinterest had an astounding 70 millionusers and that number is growing rapidly. Pinterest 101 is designed to educate YaBlog readers about this network – the basics, best practices and how businesses can use it in a myriad of ways. We’ll start with the fundamentals of using and interacting within the site. Continue reading →
While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.
Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule. Read More
While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.
Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule. Continue reading →
Just started a small business? You need a Facebook presence. One of today’s top social networking sites, among other industry giants like Twitter, Instagram and Pinterest, it has over 1 billion active monthly users. To entrepreneurs like you, that’s hundreds of millions of potential customers. Nowadays, simply existing online isn’t enough. Getting noticed requires not only a responsive, mobile-optimized, easy-to-navigate (and aesthetically pleasing) website but an overall digital presence, and that means social media. Used strategically, Facebook can play a vital role in your online marketing strategy. These Top 10 Dos and Don’ts will help you get started. Read More
Just started a small business? You need a Facebook presence. One of today’s top social networking sites, among other industry giants like Twitter, Instagram and Pinterest, it has over 1 billion active monthly users. To entrepreneurs like you, that’s hundreds of millions of potential customers. Nowadays, simply existing online isn’t enough. Getting noticed requires not only a responsive, mobile-optimized, easy-to-navigate (and aesthetically pleasing) website but an overall digital presence, and that means social media. Used strategically, Facebook can play a vital role in your online marketing strategy. These Top 10 Dos and Don’ts will help you get started. Continue reading →
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.
As we’ve explored in previous posts, business owners around the world are increasingly leveraging the tremendous marketing power of Facebook en masse. In terms of advertising value, it’s built in Adverts Manager and pay per click management system offer serious bang for your buck, coming in cheaper than Google Adwords and with far more targeting options than Twitter.
As we’ve explored in previous posts, business owners around the world are increasingly leveraging the tremendous marketing power of Facebook en masse. In terms of advertising value, it’s built in Adverts Manager and pay per click management system offer serious bang for your buck, coming in cheaper than Google Adwords and with far more targeting options than Twitter.
A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online. Read More
A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online. Continue reading →
