Posted on: July 11, 2013
Posted by: Chelsea Oliver
Categories:
SEO Content Strategy,
Social Management
Inbound marketing is taking the digital world by storm due to it’s natural, non-invasive approach to driving web traffic and leads. For those unfamiliar with the term, “driving traffic” means encouraging web users to visit a specific website. In your case, it means convincing potential leads to visit your small business’s little chunk of the internet. Driving traffic is essential to online success because it serves to increase repeat visitors, lower bounce rates and, in many cases, increase sales. However, you’re not going to gain customers if no one knows your site exists, and this is where inbound marketers come in. We have many tricks up our sleeves, blogging and social media being two of the most influential.
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Inbound marketing is taking the digital world by storm due to it’s natural, non-invasive approach to driving web traffic and leads. For those unfamiliar with the term, “driving traffic” means encouraging web users to visit a specific website. In your case, it means convincing potential leads to visit your small business’s little chunk of the internet. Driving traffic is essential to online success because it serves to increase repeat visitors, lower bounce rates and, in many cases, increase sales. However, you’re not going to gain customers if no one knows your site exists, and this is where inbound marketers come in. We have many tricks up our sleeves, blogging and social media being two of the most influential.
Continue reading →
Posted on: July 2, 2013
Posted by: Chelsea Oliver
Categories:
Copywriting,
SEO Content Strategy
Many small business owners were hit by Google’s recent Penguin algorithim update. Penguin 2.0, which penalizes disingenuous backlinks in favour of high quality content, gives Google’s support to those in the digital sphere who’ve already begun implementing new tactics. Crafting unique, interesting content has never been more important than it is today.
One of the easiest ways to generate fresh content for website visitors is through a blog. A popular buzzword in the industry today, blogging is key to increasing your business’ online visibility.It drives traffic and is an effective search engine optimization tactic. Adding to a blog creates more indexable website pages, allowing a greater number of keywords to be utilized.
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Many small business owners were hit by Google’s recent Penguin algorithim update. Penguin 2.0, which penalizes disingenuous backlinks in favour of high quality content, gives Google’s support to those in the digital sphere who’ve already begun implementing new tactics. Crafting unique, interesting content has never been more important than it is today.
One of the easiest ways to generate fresh content for website visitors is through a blog. A popular buzzword in the industry today, blogging is key to increasing your business’ online visibility.It drives traffic and is an effective search engine optimization tactic. Adding to a blog creates more indexable website pages, allowing a greater number of keywords to be utilized.
Continue reading →
Posted on: June 25, 2013
Posted by: Darryl Jonckheere
Categories:
SEO Content Strategy and tagged
digital strategy,
UX
Not long ago, before the Web became a permanent fixture of the media sphere, people took perhaps more time to read and absorb information. The digital world has created a never ending array of information resources and also its fair share of time-wasting distractions catering to just about every niche interest imaginable. Reaching your audience has never been more challenging; standing out from the sea of clutter and sifting through the noise has become a daunting proposition for businesses entering the digital space.
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Not long ago, before the Web became a permanent fixture of the media sphere, people took perhaps more time to read and absorb information. The digital world has created a never ending array of information resources and also its fair share of time-wasting distractions catering to just about every niche interest imaginable. Reaching your audience has never been more challenging; standing out from the sea of clutter and sifting through the noise has become a daunting proposition for businesses entering the digital space.
Continue reading →
Posted on: March 27, 2013
Posted by: Charles Doyle
Categories:
SEO Content Strategy
If you’re involved with SEO in any way, you’re all too aware that 2012 saw an unprecedented shift in the landscape, fundamentally changing what were previously known as industry best practices. On April 24th 2012, Google applied the infamous Penguin update to it’s main search algorithm, causing thousands of websites with previously high rankings to drop off the map for their targeted keywords. Needless to say, lots of SEO professionals were caught off guard and panicked and downright confused as to what had changed so drastically. We had to regain our footing in an industry that has a knack for periodically turning itself on its own head aggressively and without warning.
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If you’re involved with SEO in any way, you’re all too aware that 2012 saw an unprecedented shift in the landscape, fundamentally changing what were previously known as industry best practices. On April 24th 2012, Google applied the infamous Penguin update to it’s main search algorithm, causing thousands of websites with previously high rankings to drop off the map for their targeted keywords. Needless to say, lots of SEO professionals were caught off guard and panicked and downright confused as to what had changed so drastically. We had to regain our footing in an industry that has a knack for periodically turning itself on its own head aggressively and without warning.
Continue reading →
