Search Engine Optimization (SEO) is an ever-changing process whose rules are never set in stone. While keeping up with its best practices can make you feel like you’re always one step behind the curve, there are fundamental on-page diagnostics you can perform on a given site that will give you a very basic idea of how effectively you’re being indexed by major search engines. If you have an existing website that you suspect might not be getting enough natural exposure on Google, check out these three potential issues that could be holding you back: Read More
Search Engine Optimization (SEO) is an ever-changing process whose rules are never set in stone. While keeping up with its best practices can make you feel like you’re always one step behind the curve, there are fundamental on-page diagnostics you can perform on a given site that will give you a very basic idea of how effectively you’re being indexed by major search engines. If you have an existing website that you suspect might not be getting enough natural exposure on Google, check out these three potential issues that could be holding you back: Continue reading →
While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014: Read More
While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014: Continue reading →
When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.
When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.
Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company. Read More
Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company. Continue reading →
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.
If you’re going to be successful at content marketing, you need a plan. While creating and sharing valuable content is a great way to generate leads and build brand awareness, doing it right requires the development of a content marketing plan. A well thought out plan is essential to effective communication with your target audience and gaining a higher return on marketing investment. There is much more to it than simply publishing content and reaping the rewards, and here we recommend a 5-step process to get you on your way. Read More
If you’re going to be successful at content marketing, you need a plan. While creating and sharing valuable content is a great way to generate leads and build brand awareness, doing it right requires the development of a content marketing plan. A well thought out plan is essential to effective communication with your target audience and gaining a higher return on marketing investment. There is much more to it than simply publishing content and reaping the rewards, and here we recommend a 5-step process to get you on your way. Continue reading →
A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online. Read More
A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online. Continue reading →
The digital world is growing at a rapid pace, and traditional marketing as we know it is changing right in front of our eyes. Copywriting used to be the talk of the town but, in recent months, the concept of content has taken centre stage. While copywriting remains a valuable marketing tool, the shift in focus from copy to content reflects the drastic changes we’ve seen in customer communication. The entire process has become much more dedicated, personal and, most importantly, client-centric. Copywriting and content marketing aim to achieve different goals, and both are essential to a small businesses’s content strategy in 2013. Done well, this combination is key to achieving greater online visibility. Read More
The digital world is growing at a rapid pace, and traditional marketing as we know it is changing right in front of our eyes. Copywriting used to be the talk of the town but, in recent months, the concept of content has taken centre stage. While copywriting remains a valuable marketing tool, the shift in focus from copy to content reflects the drastic changes we’ve seen in customer communication. The entire process has become much more dedicated, personal and, most importantly, client-centric. Copywriting and content marketing aim to achieve different goals, and both are essential to a small businesses’s content strategy in 2013. Done well, this combination is key to achieving greater online visibility. Continue reading →
