Category Archives: Digital Culture

Graphics and Greater Social Engagement: Why They Go Hand in Hand

Chelsea Oliver

Posted on: February 25, 2014

Posted by: Chelsea Oliver

Categories: Branding, Digital Culture, Social Management, Video Marketing and tagged , , , , , ,

It’s recently come to our attention that Facebook is going to be lessening the exposure of text based statuses for Business Pages. Why, you ask? You can read the full article here but the jist of it is that, while text status updates from friends encourage engagement by prompting others to update their own statuses, text status updates from Business Pages do not function in a similar fashion. Facebook is encouraging brands to get creative and the YaBlog team wants to get the word out.
Read More

SnapChat: It Might Be Here to Stay

Chelsea Oliver

Posted on: February 4, 2014

Posted by: Chelsea Oliver

Categories: Digital Culture, Marketing Budget, Social Management and tagged ,

Less than a month into 2014, we seem to be hearing the name “SnapChat” more and more frequently. One of many popular mobile apps available, it’s a trendy topic among both consumers and marketers today. While many debate its merit and staying power, others contend that it’s here for the long haul. While the jury’s still out at YaBlog, read on to find out exactly what SnapChat is, how it works and how it’s benefitting businesses.
Read More

Liaising With Your Social Media Manager

Charles Doyle

Posted on: January 28, 2014

Posted by: Charles Doyle

Categories: Copywriting, Digital Culture, Marketing Budget, Social Management and tagged , , , , ,

Outsourcing your social marketing to a third party saves valuable time on your business’s part, allowing you and your employees to focus on the bottom line free of the distractions that typically accompany web marketing . While hiring someone can be a big relief in this sense, it’s important not to downplay the need for regular communication once you’ve committed to a social media manager (SMM): The better relationship you have with the person who’ll actually be running your accounts, the more effective and engaging the posts will turn out to be (a rule which applies to all social platforms). Here are some tips for liaising:
Read More

Polishing Your Profile: Twitter

Chelsea Oliver

Posted on: January 21, 2014

Posted by: Chelsea Oliver

Categories: Creative & Design, Digital Culture, Social Management and tagged , ,

Whether you use social media for business, pleasure or both, an informative profile is key to success. In Part 1 of this series, we discussed how to put your best foot forward on LinkedIn and now we’re moving on to Twitter. A much different social platform than the former in terms of professionalism, purpose and functionality, Twitter is a great way to get found on the Web. Polish your profile in no time with these 5 tips.
Read More

Polishing Your Profile: LinkedIn

Chelsea Oliver

Posted on: January 14, 2014

Posted by: Chelsea Oliver

Categories: Creative & Design, Digital Culture, Social Management and tagged , ,

A few weeks ago at YaBlog, we discussed the fundamental differences between LinkedIn and Facebook. Both valuable marketing tools for individuals and small businesses, it is crucial to understand how each works before diving in. Once you’ve learned the basics of LinkedIn, developing your profile is incredibly important. Polish it until it shines with these 5 quick, useful tips.
Read More

Best Practices For Blog Promotion In 2014

Charles Doyle

Posted on: January 8, 2014

Posted by: Charles Doyle

Categories: Copywriting, Digital Culture, SEO Content Strategy and tagged , ,

While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014:
Read More

The Ins and Outs of Instagram

Chelsea Oliver

Posted on: December 11, 2013

Posted by: Chelsea Oliver

Categories: Creative & Design, Digital Culture, Social Management and tagged

Having recently celebrated its third birthday, Instagram is making waves in social media. One of the world’s most popular networks, it now surpasses 150 million users, a statistic that’s hard to argue with. While there is some emphasis on images on Facebook and Twitter, Instagram stands out from the crowd because it’s designed specifically for photo-sharing and editing. In comparison, there is much less written interaction on Instagram, with images typically featuring short captions and hashtags.
Read More

The Networked Society, On the Brink

Darryl Jonckheere

Posted on: November 20, 2013

Posted by: Darryl Jonckheere

Categories: Digital Culture and tagged , ,

On The Brink, part of Ericsson’s Networked Society series, primarily explores the future of connectivity and the changing dynamics set forth by our rapidly evolving digital economy.

We’ll live healthier longer lives as a result of nanotech sensors used in conjunction with embedded wireless devices that will constantly monitor and optimize our physiology by relaying data back to cloud based medical services.
We’ll engender a smarter more innovative culture and workforce because of widespread access to higher education and knowledge resources through wireless information networks

The barriers to running a successful business, building an audience, and reaching end consumers with products and services no longer exist because of the low cost of entry provided by networked tools and technologies.

These are some of the most encouraging ideas considered by the continued growth and development offered by our increasingly networked world.
Read More