Category Archives: Digital Culture

Where to Find the World Cup Online

Occurring only once every four years, the World Cup has taken the world, pun intended, by storm. A great way to celebrate your country of origin, football (or soccer, depending upon where you’re from) is incredibly popular in 2014, possibly more than ever before. If you’d like to keep up with your team’s wins and losses via the Web, here’s where to find the World Cup online.
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An Interview with Our Content & Social Media Director: Charles Doyle

Kristen Scott

Posted on: June 24, 2014

Posted by: Kristen Scott

Categories: Copywriting, Creative & Design, Digital Culture, SEO Content Strategy, Yabsta Digital Team and tagged , , , ,

We recently got to sit down with our Content & Social Media Director, Charles Doyle. He had much to say about the marketing and design industry, the creative process and working at Yabsta Digital. Read on for some interesting insights.

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Fantastic Tech Gifts for Father’s Day

Father’s Day is coming up this Sunday, June 15th, and the time to prepare is now! While traditional items such as ties, golf clubs and cuff links remain a classic option, there’s no better time than the present to revaluate your gift-giving. If Dad is a social media addict who’s always on the lookout for new gadgets, the following tech gifts will suit him perfectly.
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5 Ways to Breathe New Life Into Old Content

Kristen Scott

Posted on: June 2, 2014

Posted by: Kristen Scott

Categories: Branding, Creative & Design, Development, Digital Culture, Social Management and tagged , , , , , , ,

For all of our content creators who are consistently putting out new content – compelling pieces, that engage your audience and create quality leads – we’d like to offer a BIG TIP for avoiding burnout. In a word – RECYCLE. Read More

3 Social Media Trends You Have to Try in 2014

We’re almost 5 months into 2014 and social media is as popular as ever. A crucial aspect of more and more marketing strategies, the people wearing these marketing hats need to keep up with the trends. The landscape shifts and changes frequently and it’s important to stay abreast of the latest happenings – what worked 3 months ago might be on the downswing today. The following are 3 of the year’s top social media trends to look out for.
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Get Digital This Mother’s Day

Chelsea Oliver

Posted on: May 6, 2014

Posted by: Chelsea Oliver

Categories: Creative & Design, Digital Culture and tagged , , ,

Mother’s Day will be here before we know it and proper prep is key to acing this special day. This year, forego the traditional flowers, jewelry, Sunday brunch or fancy dinner in favour of something more original – something totally 2014. If Mom loves her tablet, has more Facebook friends than you do and is a self-professed Internet addict, get digital with these great gift ideas.

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5 Great Reasons to Go Mobile

Mobile marketing has everyone in a tizzy, and for good reason: it’s incredibly effective. Once an emerging medium, it’s made a snug place for itself in 2014 and is here to stay. Predicted to overtake desktop Internet usage this year, today’s potential customer is almost never more than an arm’s reach away from their smartphone. The mobile landscape is constantly shifting and growing as more and more consumers own (and spend quite a bit of time on) these devices. Jumping on board is a great opportunity to boost your business – don’t get left behind!
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Revisiting Infographics: 5 Tips To Be Sure It Goes Viral This Time

An infographic is, quite simply, a visual representation of data. Combining images with text is the most effective way to relay ideas without all the heavy reading. A good one can be worth a thousand words.Studies have found that 90% of information transmitted to the brain is visual. High-quality infographics are 30 times more likely to be read and responded to than text articles. What’s more, infographics actually help increase Search Engine Optimization (SEO), which increases website traffic. So we’d say it’s worth it to find out how affective yours have been and how it can be improved. Read More