I recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both is preferable, as it empowers these tactics both above and beyond their stand alone effects.

That article lead to a series of debates and ‘the Google argument’ arose frequently. The term digital is often linked, in the minds of many marketers, customers and Web users, with Google – as in, “digital is the future, traditional is the past.” So, with that in mind, “how important is it to be on the first page of Google?”
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Let’s start with a common misconception – that traditional media is dying. You hear it every day, “everyone and everything is online now.” Traditional media covers TV, Radio, Newspapers, Magazines, Yellow Pages, Billboards and more, yet apparently nobody reads print anymore, video is on demand and music is digital. However, I haven’t seen the street lined with discarded televisions, magazines still fill the shelves of shops and the Yellow Pages are still delivered to every home and business. The New York Times declared they will go out of print “some time soon” but have yet to put a timeline on it.
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It’s 2015, and over 2 billion individuals worldwide are using social media. These networks, including Facebook, are being accessed by desktop, smartphone and tablet, with mobile interaction rapidly gaining in speed. At Yabsta, one of the things we’re all about is helping local businesses establish relationships with their clients and potential customers, and we love using social media to do it. Here’s what we can do for your company:
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Valentine’s Day is almost here – how better to celebrate than with a lovely new marketing campaign? Holidays are an ideal time to get your business out there and try something new, be it on social media or via an email or website. The following tips will make the day of, and February as a whole, great for your business.
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A relative newcomer on the social media scene, we’re saying ‘ello to Ello here at Yabsta Digital. A private network that has since gone public due to increased interest, it is simple and was created by artists and designers. Read on for the low-down and why you might want to check it out.
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It’s a new year – why not revamp your business’s online strategy? As 2015 begins, it’s time to come up with resolutions you won’t want to break and social media is a great place to start. From exploring new options to increasing engagement, the following 5 resolutions are ones you can work on over the next 12 months.
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The holidays are coming, and here at YaBlog we think that a cool new gadget makes the perfect gift. Great for the digital guy, girl, friend or family member in your life, they range in price and are something that’s guaranteed to be used in the years to come. The following gadgets are sure to go over well this year. To give you an idea of what you’ll spend for these items, we’ve priced them on Amazon but be sure to check around for the best deals.
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Everyone loves the holidays, and what better time to brush up on your social media marketing skills and even launch new campaigns? You can never plan too far in advance and, with December almost in sight, there’s no better time than the present. The following 5 ideas are great ways to use the Christmas season to your advantage on Facebook and Twitter.
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