While there are loads of “How To Advertise Online In A Small Market” resources out there, rarely do we see examples that address the determining factors which make a market “small” in the first place beyond the size of it’s population. Geographical borders, local culture and GDP, for example, all play a huge part in determining how best to market yourself online: even if a mid-sized town in the U.S. and a small Caribbean nation happen to have the exact same population, they’ll still require wildly different marketing strategies to take the habits of their respective audiences into account.
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While there are loads of “How To Advertise Online In A Small Market” resources out there, rarely do we see examples that address the determining factors which make a market “small” in the first place beyond the size of it’s population. Geographical borders, local culture and GDP, for example, all play a huge part in determining how best to market yourself online: even if a mid-sized town in the U.S. and a small Caribbean nation happen to have the exact same population, they’ll still require wildly different marketing strategies to take the habits of their respective audiences into account.
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Posted on: May 2, 2013
Posted by: Darryl Jonckheere
Categories:
Creative & Design,
Development and tagged
mobile,
UX
In our last post on mobile we briefly explored several noteworthy statistics courtesy of Nielsen and Google that reinforce the growing importance a mobile-friendly (a.k.a. mobile-optimized) site plays in shaping your business’s overall digital presence. We could certainly dig up many more statistics bolstering the argument for mobile, however we’re confident you’re one of the 4.3 billion people actively participating in the vibrant mobile economy — a number expected to grow to 5.2 billion people by 2017.
Read More
In our last post on mobile we briefly explored several noteworthy statistics courtesy of Nielsen and Google that reinforce the growing importance a mobile-friendly (a.k.a. mobile-optimized) site plays in shaping your business’s overall digital presence. We could certainly dig up many more statistics bolstering the argument for mobile, however we’re confident you’re one of the 4.3 billion people actively participating in the vibrant mobile economy — a number expected to grow to 5.2 billion people by 2017.
Continue reading →
Posted on: April 18, 2013
Posted by: Simon Morrison
Categories:
Development
According to the Wall Street Journal’s tech blog, one in six sites on the internet today is built in WordPress, showing just how formidable the world’s most popular Content Management System has become. As such, there are thousands of associated third party plugins for web designers to use, both commercial and non-commercial. This post will go over some of the simplest non-commercial plugins that are available for designers who may still be adjusting to WordPress.
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According to the Wall Street Journal’s tech blog, one in six sites on the internet today is built in WordPress, showing just how formidable the world’s most popular Content Management System has become. As such, there are thousands of associated third party plugins for web designers to use, both commercial and non-commercial. This post will go over some of the simplest non-commercial plugins that are available for designers who may still be adjusting to WordPress.
Continue reading →
Posted on: April 10, 2013
Posted by: Darryl Jonckheere
Categories:
Development and tagged
mobile
Last week the cellular phone celebrated an incredible milestone. 40 years ago on April 3, 1973, Martin Cooper, a senior engineer at Motorola, made the first mobile phone call from a Manhattan New York street corner with a prototype design that would eventually go on to become the world’s first commercially available mobile phone in 1983. At a whopping $3,995 US, the DynaTAC 8000x model was arguably one of the most expensive personal tech-oriented accessories of the day. Not surprisingly these first cellular phones began making regular appearances on popular TV and in movies, taking on the aura of an exclusive and rather impractical tech toy perhaps only the rich and powerful could ever hope to afford.
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Last week the cellular phone celebrated an incredible milestone. 40 years ago on April 3, 1973, Martin Cooper, a senior engineer at Motorola, made the first mobile phone call from a Manhattan New York street corner with a prototype design that would eventually go on to become the world’s first commercially available mobile phone in 1983. At a whopping $3,995 US, the DynaTAC 8000x model was arguably one of the most expensive personal tech-oriented accessories of the day. Not surprisingly these first cellular phones began making regular appearances on popular TV and in movies, taking on the aura of an exclusive and rather impractical tech toy perhaps only the rich and powerful could ever hope to afford.
Continue reading →
