Everyone understands that the blog in itself is a voice. It is a medium by which people are heard; they can complain, praise and even educate. Today, personal blogs are trusted as sources for valuable information. They have become so widely read that citation rules are being applied.

Can that same success transfer to a business blog? The answer is ‘Yes’. 

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Though similar in terms of global popularity and relative ease of use, Facebook and LinkedIn are quite different in messaging and functionality. To business owners unfamiliar with social media, it can be understandably confusing to decide which medium is right for you (if not both) and how each of them functions to drive engagement with your brand. The general stock answer when someone is asked the difference between the two is as follows: “LinkedIn is like Facebook, but for business”. While there is technically some truth to this depending on interpretation, its a woefully vague and misleading definition: The respective marketing values of these platforms are most visible at a micro level through experimentation with each. Here are some fundamental differences:
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Continually advancing, web design has changed in ways we never could have imagined in recent years. This consistent development is part of what makes digital techniques and trends so fascinating to designers, business owners and Internet-aficionados alike; there’s always something new to discover and learn. In Part 1 of this blog series, I discussed responsive design, trends in scrolling, backgrounds and typography, fixed headers and minimalism. Here are six more trends and techniques that we’ve seen throughout 2013.
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Chances are, when you first had your website designed, you were excited. It was on-par with the current trends and exemplified what a top-of-the-line website was in…hmmm… 2005? maybe 2008? Over time, it’s easy to pay less attention to your online presence; posting new content takes a backseat and, as time passes, the design and functionality become stale and uninspiring. Just like with social media, your small business’s website is not a “set it and forget it” type of thing. The following are five signs you need to update your website ASAP.
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September 12th, 2013 was my ten month anniversary with Yabsta Digital and it’s hard to believe that nearly a year has gone by. In Adventures of a Copywriting Newb Parts 1, 2 and 3, I tackled landing the job, the first day and the role a university education plays in the workplace. Now I’d like to discuss what I’ve learned along the way.
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YaBlog’s previous post on branding defines a brand as “a complex blend of tangible and intangible characteristics,” such as product or service attributes, values, benefits, logos and taglines. Branding is a necessity for all businesses and today I want to discuss the benefits of developing a brand persona – your company, product or service’s own unique personality.
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Creating an online banner ad is much like creating a highway billboard, because it must grab the attention of web users on the move. Just like drivers on the highway, most Internet surfers are focused on where they’re going instead of on the ads that they pass along the way. This post will discuss designing the best banner ads, which are ones that will stand out to users and promote your small business.
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It’s easy to get distracted on the Web. It happens to all of us.

If you are a business owner looking to get the most out of your digital presence read on.

Your Web site is currently under siege. Web audiences are reading less and less these days, jumping from site to site rarely engaging beyond a couple mouse clicks. In this fragmented digital media landscape grabbing your audience’s attention has never been more challenging.

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