Creating content that engages the reader is a copywriter’s job. But how do we get and keep the attention of the instant gratification generation and the generations that follow who are likely to have even shorter attention spans? A few things are worth keeping in mind.
Creating content that engages the reader is a copywriter’s job. But how do we get and keep the attention of the instant gratification generation and the generations that follow who are likely to have even shorter attention spans? A few things are worth keeping in mind.
