We recently got to sit down with our Content & Social Media Director, Charles Doyle. He had much to say about the marketing and design industry, the creative process and working at Yabsta Digital. Read on for some interesting insights.

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The process of writing for the web comes with different parameters than those of traditional media. Since language, vocabulary, sentence structure and tone are being directed towards a web audience as opposed to a print one, the way you write your content must take their habits and tendencies into consideration. We’ll now present you with three tips for creating website copy to highlight best practices of adapting your writing style towards online users.

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Copywriting plays a vital role in online marketing. Intended to persuade the reader to take a specific action, such as visit a store, make a purchase or book an appointment, it’s a critical component of the Web today. If you’re a good copywriter looking to become great at the craft, these tips will get you well on your way to producing more effective, persuasive work.
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Outsourcing your social marketing to a third party saves valuable time on your business’s part, allowing you and your employees to focus on the bottom line free of the distractions that typically accompany web marketing . While hiring someone can be a big relief in this sense, it’s important not to downplay the need for regular communication once you’ve committed to a social media manager (SMM): The better relationship you have with the person who’ll actually be running your accounts, the more effective and engaging the posts will turn out to be (a rule which applies to all social platforms). Here are some tips for liaising:
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While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014:
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When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.

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September 12th, 2013 was my ten month anniversary with Yabsta Digital and it’s hard to believe that nearly a year has gone by. In Adventures of a Copywriting Newb Parts 1, 2 and 3, I tackled landing the job, the first day and the role a university education plays in the workplace. Now I’d like to discuss what I’ve learned along the way.
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Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.

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