On The Brink, part of Ericsson’s Networked Society series, primarily explores the future of connectivity and the changing dynamics set forth by our rapidly evolving digital economy.

We’ll live healthier longer lives as a result of nanotech sensors used in conjunction with embedded wireless devices that will constantly monitor and optimize our physiology by relaying data back to cloud based medical services.
We’ll engender a smarter more innovative culture and workforce because of widespread access to higher education and knowledge resources through wireless information networks

The barriers to running a successful business, building an audience, and reaching end consumers with products and services no longer exist because of the low cost of entry provided by networked tools and technologies.

These are some of the most encouraging ideas considered by the continued growth and development offered by our increasingly networked world.
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Seth Godin, the popular author and venerable thought leader of the marketing industry, once defined a brand as follows:

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.”

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It’s easy to get distracted on the Web. It happens to all of us.

If you are a business owner looking to get the most out of your digital presence read on.

Your Web site is currently under siege. Web audiences are reading less and less these days, jumping from site to site rarely engaging beyond a couple mouse clicks. In this fragmented digital media landscape grabbing your audience’s attention has never been more challenging.

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Not long ago, before the Web became a permanent fixture of the media sphere, people took perhaps more time to read and absorb information. The digital world has created a never ending array of information resources and also its fair share of time-wasting distractions catering to just about every niche interest imaginable.  Reaching your audience has never been more challenging; standing out from the sea of clutter and sifting through the noise has become a daunting proposition for businesses entering the digital space.

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At Yabsta Digital our team completely immerse themselves in all aspects of digital culture, from community management and the creation of sustained social media marketing campaigns to designing and developing effective multi-touch user interfaces for smartphones and tablets. Our mantra is to help our clients champion their products, brands, and services in the digital space.

It almost goes without saying, the Web has become an incredibly dominant medium for information exchange, commerce, and communication. We help our clients leverage the necessary tools and technologies to get the most out of their digital assets and achieve exceptional results.

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In our last post on mobile we briefly explored several noteworthy statistics courtesy of Nielsen and Google that reinforce the growing importance a mobile-friendly (a.k.a. mobile-optimized) site plays in shaping your business’s overall digital presence. We could certainly dig up many more statistics bolstering the argument for mobile, however we’re confident you’re one of the 4.3 billion people actively participating in the vibrant mobile economy — a number expected to grow to 5.2 billion people by 2017.

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Last week the cellular phone celebrated an incredible milestone. 40 years ago on April 3, 1973, Martin Cooper, a senior engineer at Motorola, made the first mobile phone call from a Manhattan New York street corner with a prototype design that would eventually go on to become the world’s first commercially available mobile phone in 1983. At a whopping $3,995 US, the DynaTAC 8000x model was arguably one of the most expensive personal tech-oriented accessories of the day. Not surprisingly these first cellular phones began making regular appearances on popular TV and in movies, taking on the aura of an exclusive and rather impractical tech toy perhaps only the rich and powerful could ever hope to afford.

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