Many small business owners were hit by Google’s recent Penguin algorithim update. Penguin 2.0, which penalizes disingenuous backlinks in favour of high quality content, gives Google’s support to those in the digital sphere who’ve already begun implementing new tactics. Crafting unique, interesting content has never been more important than it is today.
One of the easiest ways to generate fresh content for website visitors is through a blog. A popular buzzword in the industry today, blogging is key to increasing your business’ online visibility.It drives traffic and is an effective search engine optimization tactic. Adding to a blog creates more indexable website pages, allowing a greater number of keywords to be utilized.
Many small business owners were hit by Google’s recent Penguin algorithim update. Penguin 2.0, which penalizes disingenuous backlinks in favour of high quality content, gives Google’s support to those in the digital sphere who’ve already begun implementing new tactics. Crafting unique, interesting content has never been more important than it is today.
One of the easiest ways to generate fresh content for website visitors is through a blog. A popular buzzword in the industry today, blogging is key to increasing your business’ online visibility.It drives traffic and is an effective search engine optimization tactic. Adding to a blog creates more indexable website pages, allowing a greater number of keywords to be utilized.
Once the first day has come and gone and you begin settling into your new routine, it’s important to avoid something entry-level copywriters are notorious for…thinking you know it all. When I was establishing myself at Yabsta Digital, I’ll admit that I felt quite confident, occasionally to the point of cockiness. I thought my years of writing in university had set me up to be a rock star at this job and, shortly after, I realized that was very far from the truth.
Once the first day has come and gone and you begin settling into your new routine, it’s important to avoid something entry-level copywriters are notorious for…thinking you know it all. When I was establishing myself at Yabsta Digital, I’ll admit that I felt quite confident, occasionally to the point of cockiness. I thought my years of writing in university had set me up to be a rock star at this job and, shortly after, I realized that was very far from the truth.
Beginning a new position is daunting, and my first day at Yabsta Digital was no different. While it is easy to let nervousness get in the way, remember that many crucial first impressions are made in those first eight hours. As I mentioned in Part 1, you must be positive and professional.
Proper preparation is key to avoiding feeling overwhelmed. My approach when starting at Yabsta Digital was research, research, research, and then research some more. I memorized the service offerings, as well as key points of the company’s history. I browsed through design portfolios, building confidence in my understanding of the digital agency as a whole. Having this knowledge on the first day will wow your employer and colleagues.
Beginning a new position is daunting, and my first day at Yabsta Digital was no different. While it is easy to let nervousness get in the way, remember that many crucial first impressions are made in those first eight hours. As I mentioned in Part 1, you must be positive and professional.
Proper preparation is key to avoiding feeling overwhelmed. My approach when starting at Yabsta Digital was research, research, research, and then research some more. I memorized the service offerings, as well as key points of the company’s history. I browsed through design portfolios, building confidence in my understanding of the digital agency as a whole. Having this knowledge on the first day will wow your employer and colleagues.
As a junior copywriter at Yabsta Digital, I feel incredibly lucky to have found not only a job in my field, but a second home. I’ve experienced plenty of ups and downs to get to this point – which I think is typical for those starting out in the job market – and my hope is that this blog series will both inform and inspire.
I emerged from my university bubble in 2010, ready to take on the real world. Armed with a bachelor’s degree in English literature, and unsure of exactly what it is I wanted to do, I jumped right in and started job hunting. While I didn’t expect it to be easy, I was admittedly a bit naive about the job market as a whole. I had to hunt for positions related to my field, and found that entry-level employment was scarce.
As a junior copywriter at Yabsta Digital, I feel incredibly lucky to have found not only a job in my field, but a second home. I’ve experienced plenty of ups and downs to get to this point – which I think is typical for those starting out in the job market – and my hope is that this blog series will both inform and inspire.
I emerged from my university bubble in 2010, ready to take on the real world. Armed with a bachelor’s degree in English literature, and unsure of exactly what it is I wanted to do, I jumped right in and started job hunting. While I didn’t expect it to be easy, I was admittedly a bit naive about the job market as a whole. I had to hunt for positions related to my field, and found that entry-level employment was scarce.
Creating content that engages the reader is a copywriter’s job. But how do we get and keep the attention of the instant gratification generation and the generations that follow who are likely to have even shorter attention spans? A few things are worth keeping in mind.
Creating content that engages the reader is a copywriter’s job. But how do we get and keep the attention of the instant gratification generation and the generations that follow who are likely to have even shorter attention spans? A few things are worth keeping in mind.
