Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company. Read More
Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company. Continue reading →
YaBlog’s previous post on branding defines a brand as “a complex blend of tangible and intangible characteristics,” such as product or service attributes, values, benefits, logos and taglines. Branding is a necessity for all businesses and today I want to discuss the benefits of developing a brand persona – your company, product or service’s own unique personality. Read More
YaBlog’s previous post on branding defines a brand as “a complex blend of tangible and intangible characteristics,” such as product or service attributes, values, benefits, logos and taglines. Branding is a necessity for all businesses and today I want to discuss the benefits of developing a brand persona – your company, product or service’s own unique personality. Continue reading →
If you’re going to be successful at content marketing, you need a plan. While creating and sharing valuable content is a great way to generate leads and build brand awareness, doing it right requires the development of a content marketing plan. A well thought out plan is essential to effective communication with your target audience and gaining a higher return on marketing investment. There is much more to it than simply publishing content and reaping the rewards, and here we recommend a 5-step process to get you on your way. Read More
If you’re going to be successful at content marketing, you need a plan. While creating and sharing valuable content is a great way to generate leads and build brand awareness, doing it right requires the development of a content marketing plan. A well thought out plan is essential to effective communication with your target audience and gaining a higher return on marketing investment. There is much more to it than simply publishing content and reaping the rewards, and here we recommend a 5-step process to get you on your way. Continue reading →
If you’ve recently launched a small business, chances are you’re looking into affordable and effective advertising options. Working with a limited budget, what is the best way to reach current and potential customers in 2013. Today’s consumers spend countless hours surfing the Web, and online advertising is both effective and budget-friendly. It’s up to you to take advantage of the marketing tactics available to establish your company and develop relationships with users. Pay-per-click campaigns, local listings and guest blogging are a few of the good advertising techniques available for small businesses online. Read More
If you’ve recently launched a small business, chances are you’re looking into affordable and effective advertising options. Working with a limited budget, what is the best way to reach current and potential customers in 2013. Today’s consumers spend countless hours surfing the Web, and online advertising is both effective and budget-friendly. It’s up to you to take advantage of the marketing tactics available to establish your company and develop relationships with users. Pay-per-click campaigns, local listings and guest blogging are a few of the good advertising techniques available for small businesses online. Continue reading →
A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online. Read More
A few of our posts here at YaBlog have discussed what goes into the creation of a great website, from the importance of getting mobile-friendly to WordPress plug-ins. What you might be wondering now is, once you have that shiny new website, how do you get it noticed on the Web? A well-designed, mobile optimized site that reflects your company’s brand, voice and values is only half the battle. The other? Getting people to actually visit it. Social media, search engine optimization and content is a nearly-alliterative list of digital marketing tools to get your business noticed online. Continue reading →
At Yabsta Digital, “what can Twitter do for my business?” is a question we field quite often. If you own a small company, you are no doubt aware that millions of people engage in social media every day, with many relying on mobile devices to stay up to date around the clock. If you’re not convinced, check this out: according to Media Bistro, 70% of small businesses are on Twitter. Websites like Twitter, Facebook, Google+ and LinkedIn are absolutely key for promoting content, establishing your brand and connecting with users in today’s digital age. In short, Twitter can do plenty for your small business. Read More
At Yabsta Digital, “what can Twitter do for my business?” is a question we field quite often. If you own a small company, you are no doubt aware that millions of people engage in social media every day, with many relying on mobile devices to stay up to date around the clock. If you’re not convinced, check this out: according to Media Bistro, 70% of small businesses are on Twitter. Websites like Twitter, Facebook, Google+ and LinkedIn are absolutely key for promoting content, establishing your brand and connecting with users in today’s digital age. In short, Twitter can do plenty for your small business. Continue reading →
The digital world is growing at a rapid pace, and traditional marketing as we know it is changing right in front of our eyes. Copywriting used to be the talk of the town but, in recent months, the concept of content has taken centre stage. While copywriting remains a valuable marketing tool, the shift in focus from copy to content reflects the drastic changes we’ve seen in customer communication. The entire process has become much more dedicated, personal and, most importantly, client-centric. Copywriting and content marketing aim to achieve different goals, and both are essential to a small businesses’s content strategy in 2013. Done well, this combination is key to achieving greater online visibility. Read More
The digital world is growing at a rapid pace, and traditional marketing as we know it is changing right in front of our eyes. Copywriting used to be the talk of the town but, in recent months, the concept of content has taken centre stage. While copywriting remains a valuable marketing tool, the shift in focus from copy to content reflects the drastic changes we’ve seen in customer communication. The entire process has become much more dedicated, personal and, most importantly, client-centric. Copywriting and content marketing aim to achieve different goals, and both are essential to a small businesses’s content strategy in 2013. Done well, this combination is key to achieving greater online visibility. Continue reading →
Inbound marketing is taking the digital world by storm due to it’s natural, non-invasive approach to driving web traffic and leads. For those unfamiliar with the term, “driving traffic” means encouraging web users to visit a specific website. In your case, it means convincing potential leads to visit your small business’s little chunk of the internet. Driving traffic is essential to online success because it serves to increase repeat visitors, lower bounce rates and, in many cases, increase sales. However, you’re not going to gain customers if no one knows your site exists, and this is where inbound marketers come in. We have many tricks up our sleeves, blogging and social media being two of the most influential.
Inbound marketing is taking the digital world by storm due to it’s natural, non-invasive approach to driving web traffic and leads. For those unfamiliar with the term, “driving traffic” means encouraging web users to visit a specific website. In your case, it means convincing potential leads to visit your small business’s little chunk of the internet. Driving traffic is essential to online success because it serves to increase repeat visitors, lower bounce rates and, in many cases, increase sales. However, you’re not going to gain customers if no one knows your site exists, and this is where inbound marketers come in. We have many tricks up our sleeves, blogging and social media being two of the most influential.
