As mentioned in Part 1 of this series, it didn’t take long for Pinterest to roll out business accounts. Companies of all types and sizes immediately hopped on board and users didn’t hesitate to follow them. More than half of the top 100 global brands use Pinterest and there were over 300,000 brand followers by March of this year. Capitalizing on the appeal and virality of images, more and more businesses are using Pinterest to promote their products and services. Here’s why it’s a great marketing move.
Read More

Launched in 2010, Pinterest took the social media world by storm. Best described as a site that allows users to collect and organize images, you’ve probably heard the terms “pin,” “repin” and “board” before. As of this past July, Pinterest had an astounding 70 million users and that number is growing rapidly. Pinterest 101 is designed to educate YaBlog readers about this network – the basics, best practices and how businesses can use it in a myriad of ways. We’ll start with the fundamentals of using and interacting within the site.
Read More

Happily for all of us interested in design, digital trends and techniques never stay static. There’s always something new – whether it’s a completely original visual approach or a rethink of a print design technique for web. Closing out my series on techniques and trends that made us all sit up and take notice in 2013, I have to say that for a copywriter the research has been both fun, informative and inspiring! Well done, digital designers! If you haven’t yet, check out Parts 1 and 2.
Read More

Continually advancing, web design has changed in ways we never could have imagined in recent years. This consistent development is part of what makes digital techniques and trends so fascinating to designers, business owners and Internet-aficionados alike; there’s always something new to discover and learn. In Part 1 of this blog series, I discussed responsive design, trends in scrolling, backgrounds and typography, fixed headers and minimalism. Here are six more trends and techniques that we’ve seen throughout 2013.
Read More

There’s no denying that 2013 has been a pretty big year for web design. Many new concepts have emerged and been championed for their innovation and creativity. As the new year inches closer (how is it already October?), it seems appropriate to take a look at the trends we’ve seen over the past 10 months. Whether you’re a professional designer or a business owner, staying up-to-date is a fascinating and inspiring part of the job.
Read More

Chances are, when you first had your website designed, you were excited. It was on-par with the current trends and exemplified what a top-of-the-line website was in…hmmm… 2005? maybe 2008? Over time, it’s easy to pay less attention to your online presence; posting new content takes a backseat and, as time passes, the design and functionality become stale and uninspiring. Just like with social media, your small business’s website is not a “set it and forget it” type of thing. The following are five signs you need to update your website ASAP.
Read More

Just started a small business? You need a Facebook presence. One of today’s top social networking sites, among other industry giants like Twitter, Instagram and Pinterest, it has over 1 billion active monthly users. To entrepreneurs like you, that’s hundreds of millions of potential customers. Nowadays, simply existing online isn’t enough. Getting noticed requires not only a responsive, mobile-optimized, easy-to-navigate (and aesthetically pleasing) website but an overall digital presence, and that means social media. Used strategically, Facebook can play a vital role in your online marketing strategy. These Top 10 Dos and Don’ts will help you get started.
Read More

September 12th, 2013 was my ten month anniversary with Yabsta Digital and it’s hard to believe that nearly a year has gone by. In Adventures of a Copywriting Newb Parts 1, 2 and 3, I tackled landing the job, the first day and the role a university education plays in the workplace. Now I’d like to discuss what I’ve learned along the way.
Read More