Mobile marketing has everyone in a tizzy, and for good reason: it’s incredibly effective. Once an emerging medium, it’s made a snug place for itself in 2014 and is here to stay. Predicted to overtake desktop Internet usage this year, today’s potential customer is almost never more than an arm’s reach away from their smartphone. The mobile landscape is constantly shifting and growing as more and more consumers own (and spend quite a bit of time on) these devices. Jumping on board is a great opportunity to boost your business – don’t get left behind!
Read More

It’s recently come to our attention that Facebook is going to be lessening the exposure of text based statuses for Business Pages. Why, you ask? You can read the full article here but the jist of it is that, while text status updates from friends encourage engagement by prompting others to update their own statuses, text status updates from Business Pages do not function in a similar fashion. Facebook is encouraging brands to get creative and the YaBlog team wants to get the word out.
Read More

Copywriting plays a vital role in online marketing. Intended to persuade the reader to take a specific action, such as visit a store, make a purchase or book an appointment, it’s a critical component of the Web today. If you’re a good copywriter looking to become great at the craft, these tips will get you well on your way to producing more effective, persuasive work.
Read More

Less than a month into 2014, we seem to be hearing the name “SnapChat” more and more frequently. One of many popular mobile apps available, it’s a trendy topic among both consumers and marketers today. While many debate its merit and staying power, others contend that it’s here for the long haul. While the jury’s still out at YaBlog, read on to find out exactly what SnapChat is, how it works and how it’s benefitting businesses.
Read More

Whether you use social media for business, pleasure or both, an informative profile is key to success. In Part 1 of this series, we discussed how to put your best foot forward on LinkedIn and now we’re moving on to Twitter. A much different social platform than the former in terms of professionalism, purpose and functionality, Twitter is a great way to get found on the Web. Polish your profile in no time with these 5 tips.
Read More

A few weeks ago at YaBlog, we discussed the fundamental differences between LinkedIn and Facebook. Both valuable marketing tools for individuals and small businesses, it is crucial to understand how each works before diving in. Once you’ve learned the basics of LinkedIn, developing your profile is incredibly important. Polish it until it shines with these 5 quick, useful tips.
Read More

In Parts 1 and 2 of Pinterest 101, I discussed the basics of the site, such as pins, repins and boards, and why it’s a valuable marketing tool for businesses. One of the most popular social media networks of 2013, Pinterest is great for brands because it drives and increases traffic, inbound links and sales. If you’re just starting out, here are some of the best tips and tricks.
Read More

Having recently celebrated its third birthday, Instagram is making waves in social media. One of the world’s most popular networks, it now surpasses 150 million users, a statistic that’s hard to argue with. While there is some emphasis on images on Facebook and Twitter, Instagram stands out from the crowd because it’s designed specifically for photo-sharing and editing. In comparison, there is much less written interaction on Instagram, with images typically featuring short captions and hashtags.
Read More