Author Archives: Chelsea Oliver

A Quick Guide to On-Page SEO in 2014

Chelsea Oliver

Posted on: July 23, 2014

Posted by: Chelsea Oliver

Categories: Copywriting, SEO Content Strategy and tagged , , , ,

Search engine optimization is always changing, and getting the essential on-page elements right is key to good SEO. While Google keeps us on our toes with regular updates, their core message remains the same: provide superior content and an even better user experience. SEO is an important first step and this quick guide to 2014’s essential on-page factors can help you get off on the right foot.
Read More

Where to Find the World Cup Online

Occurring only once every four years, the World Cup has taken the world, pun intended, by storm. A great way to celebrate your country of origin, football (or soccer, depending upon where you’re from) is incredibly popular in 2014, possibly more than ever before. If you’d like to keep up with your team’s wins and losses via the Web, here’s where to find the World Cup online.
Read More

Fantastic Tech Gifts for Father’s Day

Father’s Day is coming up this Sunday, June 15th, and the time to prepare is now! While traditional items such as ties, golf clubs and cuff links remain a classic option, there’s no better time than the present to revaluate your gift-giving. If Dad is a social media addict who’s always on the lookout for new gadgets, the following tech gifts will suit him perfectly.
Read More

3 Social Media Trends You Have to Try in 2014

We’re almost 5 months into 2014 and social media is as popular as ever. A crucial aspect of more and more marketing strategies, the people wearing these marketing hats need to keep up with the trends. The landscape shifts and changes frequently and it’s important to stay abreast of the latest happenings – what worked 3 months ago might be on the downswing today. The following are 3 of the year’s top social media trends to look out for.
Read More

5 Reasons Why Your Social Media Strategy is Falling Flat

Social media has been discussed at YaBlog as a great way to promote businesses, engage with audiences and provide value. However, if you’ve been following the tricks of the trade with little to no success you might be wondering why it isn’t working. Succeeding on networks like Facebook, Twitter, LinkedIn, Pinterest and others requires proper resources and the energy and time to devote to them. Quite simply, sometimes life gets in the way. Read on to discover 5 reasons why your strategy might be falling flat and ideas for getting back on track.
Read More

Get Digital This Mother’s Day

Chelsea Oliver

Posted on: May 6, 2014

Posted by: Chelsea Oliver

Categories: Creative & Design, Digital Culture and tagged , , ,

Mother’s Day will be here before we know it and proper prep is key to acing this special day. This year, forego the traditional flowers, jewelry, Sunday brunch or fancy dinner in favour of something more original – something totally 2014. If Mom loves her tablet, has more Facebook friends than you do and is a self-professed Internet addict, get digital with these great gift ideas.

Read More

Try This Instead of That: Facebook Etiquette Part 2

Chelsea Oliver

Posted on: April 15, 2014

Posted by: Chelsea Oliver

Categories: Development

In Facebook Etiquette Part 1, we discussed over-posting, when to quiet down, hashtag use, upbeat tone, the “80/20 rule” and avoiding being a copy-cat. While these 6 tips are great, they’re only the tip (pun intended) of the social media etiquette iceberg. Following Facebook best practices is a genuine way to get your page noticed, expand your reach and target potential customers. Keep it classy online with the following 5 tips.
Read More

Do This, Not That: Facebook Etiquette Part 1

Chelsea Oliver

Posted on: April 8, 2014

Posted by: Chelsea Oliver

Categories: Development

Something we haven’t covered yet here at YaBlog is the question of etiquette. A great resource for marketers and business owners, Facebook contributes positively to promotion, Web traffic and much more. However, many newbies aren’t quite sure how to sell their page the right way and avoid appearing disingenuous or “spammy.” Follow these 6 etiquette tips to leave the right impression.
Read More