Everyone loves the holidays, and what better time to brush up on your social media marketing skills and even launch new campaigns? You can never plan too far in advance and, with December almost in sight, there’s no better time than the present. The following 5 ideas are great ways to use the Christmas season to your advantage on Facebook and Twitter.
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Halloween is only a couple of days away and the Web is buzzing with great events, business strategy inspiration, themed Pinterest boards and more. If you’re scheduled to attend a party this weekend and you’re feeling uninspired, what’s an Internet-lover to do? Devise a digitally-inspired costume! The following get-ups are perfect for that spooky corporate shindig.
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Known as the social networking site for the business-minded, LinkedIn was launched back in 2003. A platform formed primarily for professional networking, it brings something to the table that networks like Facebook, Twitter and Pinterest do not. LinkedIn encourages users to showcase their job skills, resumes, employment goals and more, and is also a great place for businesses to connect with current customers, prospective clients and both current and prospective employees. Still not convinced? Read on for 10 LinkedIn stats that will leave you in love.
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Colour psychology is defined as the study of colour as a determinant of human behaviour. While at first the concept may seem strange, consider closely how you feel about colours – certainly there are ones you like, dislike and maybe even hate. It plays an important role in human perception and, as such, an equally vital part in web design.
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The search engine giant that just won’t quit, getting on Google’s good side, and learning how it works, should be on every business owner’s to-do list. Whether it’s finding the results you need quickly, or getting found in a flash, knowing the ins and outs of this website is incredibly useful. The following 10 tips ‘n’ tricks will make your journey towards becoming a Google guru much easier.
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Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience.
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In Part 1 of this YaBlog series, we discussed 5 of the top SEO don’ts – stealing content, keyword stuffing, link schemes, content spinning and ad spam. This week, we’re back with 5 more “tips” that, in order to achieve SEO success, we recommend businesses avoid. Read on for great ideas on how to get in good with Google, and get found online.
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SEO, or search engine optimization, is key to getting found online in 2014. As a business owner, however, it can be difficult to separate the good advice from the not-so-good when it comes to following the parameters set by large search engines like Google. Avoiding the following 5 don’ts is key to implementing a strategy that gets results.
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