While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014: Read More
While there are several fundamentals of successful blogging that are unlikely to change anytime soon (consistency in posting, casual writer’s voice, readable length etc.), the breakneck pace of changing technology and sheer number of new blogs that pop up daily make it all the more difficult to effectively promote your forum in 2014. The ever-growing diversity of voices on the web is a positive thing, but also means that you must consistently adapt to keep up with the trends and best practices most likely to help you achieve more pageviews. Here are some tips for keeping your blog fresh in 2014: Continue reading →
Though similar in terms of global popularity and relative ease of use, Facebook and LinkedIn are quite different in messaging and functionality. To business owners unfamiliar with social media, it can be understandably confusing to decide which medium is right for you (if not both) and how each of them functions to drive engagement with your brand. The general stock answer when someone is asked the difference between the two is as follows: “LinkedIn is like Facebook, but for business”. While there is technically some truth to this depending on interpretation, its a woefully vague and misleading definition: The respective marketing values of these platforms are most visible at a micro level through experimentation with each. Here are some fundamental differences: Read More
Though similar in terms of global popularity and relative ease of use, Facebook and LinkedIn are quite different in messaging and functionality. To business owners unfamiliar with social media, it can be understandably confusing to decide which medium is right for you (if not both) and how each of them functions to drive engagement with your brand. The general stock answer when someone is asked the difference between the two is as follows: “LinkedIn is like Facebook, but for business”. While there is technically some truth to this depending on interpretation, its a woefully vague and misleading definition: The respective marketing values of these platforms are most visible at a micro level through experimentation with each. Here are some fundamental differences: Continue reading →
When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.
When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.
While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.
Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule. Read More
While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.
Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule. Continue reading →
I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.
I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.
As we’ve explored in previous posts, business owners around the world are increasingly leveraging the tremendous marketing power of Facebook en masse. In terms of advertising value, it’s built in Adverts Manager and pay per click management system offer serious bang for your buck, coming in cheaper than Google Adwords and with far more targeting options than Twitter.
As we’ve explored in previous posts, business owners around the world are increasingly leveraging the tremendous marketing power of Facebook en masse. In terms of advertising value, it’s built in Adverts Manager and pay per click management system offer serious bang for your buck, coming in cheaper than Google Adwords and with far more targeting options than Twitter.
The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan: Read More
The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan: Continue reading →
