Dealing with unhappy clients online is a reality of digital marketing that you and your business should always be prepared for. No matter how efficient your customer relations, it’s essential to know how to respond to contentious issues in a productive, helpful fashion befitting your company’s image. With things like Facebook, Twitter and Google Reviews making it easier than ever for potential customers to see how you deal with existing ones, we present the following tips to help you get through those tough situations:
Dealing with unhappy clients online is a reality of digital marketing that you and your business should always be prepared for. No matter how efficient your customer relations, it’s essential to know how to respond to contentious issues in a productive, helpful fashion befitting your company’s image. With things like Facebook, Twitter and Google Reviews making it easier than ever for potential customers to see how you deal with existing ones, we present the following tips to help you get through those tough situations:
As a business, maintaining a social media account comes with different rules and best practices than those of running a personal profile. Though platforms like Facebook, Twitter and LinkedIn give you the valuable advantage of being able to directly engage your customers, it’s important to retain certain tenets of professionalism when speaking under your company name: Finding the right blend of informative and personally appealing is what tends to give businesses the positive feedback they desire. Here are three tips:
As a business, maintaining a social media account comes with different rules and best practices than those of running a personal profile. Though platforms like Facebook, Twitter and LinkedIn give you the valuable advantage of being able to directly engage your customers, it’s important to retain certain tenets of professionalism when speaking under your company name: Finding the right blend of informative and personally appealing is what tends to give businesses the positive feedback they desire. Here are three tips:
Nowadays, the sheer number of available online marketing options is enough to intimidate any business owner. With so many digital media platforms clamoring for your dollars, each offering their own “proof” of relevance, even the web-savviest entrepreneur is likely to be confused as to which are best. Throw in the time and energy it takes to run your own business, and your perceived uncertainty about web marketing likely makes it the last thing on your priority list.
Nowadays, the sheer number of available online marketing options is enough to intimidate any business owner. With so many digital media platforms clamoring for your dollars, each offering their own “proof” of relevance, even the web-savviest entrepreneur is likely to be confused as to which are best. Throw in the time and energy it takes to run your own business, and your perceived uncertainty about web marketing likely makes it the last thing on your priority list.
The process of writing for the web comes with different parameters than those of traditional media. Since language, vocabulary, sentence structure and tone are being directed towards a web audience as opposed to a print one, the way you write your content must take their habits and tendencies into consideration. We’ll now present you with three tips for creating website copy to highlight best practices of adapting your writing style towards online users.
The process of writing for the web comes with different parameters than those of traditional media. Since language, vocabulary, sentence structure and tone are being directed towards a web audience as opposed to a print one, the way you write your content must take their habits and tendencies into consideration. We’ll now present you with three tips for creating website copy to highlight best practices of adapting your writing style towards online users.
Though YaBlog has spent ample time extolling the virtues of custom, scratch-coded websites, we’re now going to shift gears and focus on the advantages of template-based websites. While a customized site is ideal in most cases, many people simply don’t have the necessary time or budget to devote themselves to the commitment: Trust us when we say that even the “simplest” of custom-build projects can drag out for months on end due to the smallest of communication issues. Using our own Yabsta Site Builder® software as an example, we’ll now take you through the advantages of using a template-based program to build a website for your business:
Though YaBlog has spent ample time extolling the virtues of custom, scratch-coded websites, we’re now going to shift gears and focus on the advantages of template-based websites. While a customized site is ideal in most cases, many people simply don’t have the necessary time or budget to devote themselves to the commitment: Trust us when we say that even the “simplest” of custom-build projects can drag out for months on end due to the smallest of communication issues. Using our own Yabsta Site Builder® software as an example, we’ll now take you through the advantages of using a template-based program to build a website for your business:
While YaBlog has spent a lot of time focusing on pay-per-click (P.P.C.) for Facebook, it’s important to understand the benefits of the same advertising format in a Search Engine Marketing (S.E.M.) capacity. Though the two platforms share the base concept of performance-based billing, they’re different enough in targeting and execution that a compare-and-contrast is warranted when deciding how to best drive traffic to your website. This is mind, I’ll now outline three reasons why you may want to start a Google AdWords S.E.M. campaign today: Read More
While YaBlog has spent a lot of time focusing on pay-per-click (P.P.C.) for Facebook, it’s important to understand the benefits of the same advertising format in a Search Engine Marketing (S.E.M.) capacity. Though the two platforms share the base concept of performance-based billing, they’re different enough in targeting and execution that a compare-and-contrast is warranted when deciding how to best drive traffic to your website. This is mind, I’ll now outline three reasons why you may want to start a Google AdWords S.E.M. campaign today: Continue reading →
Search Engine Optimization (SEO) is an ever-changing process whose rules are never set in stone. While keeping up with its best practices can make you feel like you’re always one step behind the curve, there are fundamental on-page diagnostics you can perform on a given site that will give you a very basic idea of how effectively you’re being indexed by major search engines. If you have an existing website that you suspect might not be getting enough natural exposure on Google, check out these three potential issues that could be holding you back: Read More
Search Engine Optimization (SEO) is an ever-changing process whose rules are never set in stone. While keeping up with its best practices can make you feel like you’re always one step behind the curve, there are fundamental on-page diagnostics you can perform on a given site that will give you a very basic idea of how effectively you’re being indexed by major search engines. If you have an existing website that you suspect might not be getting enough natural exposure on Google, check out these three potential issues that could be holding you back: Continue reading →
Outsourcing your social marketing to a third party saves valuable time on your business’s part, allowing you and your employees to focus on the bottom line free of the distractions that typically accompany web marketing . While hiring someone can be a big relief in this sense, it’s important not to downplay the need for regular communication once you’ve committed to a social media manager (SMM): The better relationship you have with the person who’ll actually be running your accounts, the more effective and engaging the posts will turn out to be (a rule which applies to all social platforms). Here are some tips for liaising: Read More
Outsourcing your social marketing to a third party saves valuable time on your business’s part, allowing you and your employees to focus on the bottom line free of the distractions that typically accompany web marketing . While hiring someone can be a big relief in this sense, it’s important not to downplay the need for regular communication once you’ve committed to a social media manager (SMM): The better relationship you have with the person who’ll actually be running your accounts, the more effective and engaging the posts will turn out to be (a rule which applies to all social platforms). Here are some tips for liaising: Continue reading →
