Chances are, when you first had your website designed, you were excited. It was on-par with the current trends and exemplified what a top-of-the-line website was in…hmmm… 2005? maybe 2008? Over time, it’s easy to pay less attention to your online presence; posting new content takes a backseat and, as time passes, the design and functionality become stale and uninspiring. Just like with social media, your small business’s website is not a “set it and forget it” type of thing. The following are five signs you need to update your website ASAP.
It Looks Old
Web design is constantly shifting and evolving. Consequently, what was considered cutting-edge five years ago is often not regarded in the same light today. Your website markets your business as a whole, from brand personality to products and services and, like most marketing tools, it must be changed and updated over time. Modernizing with a fresh new design is one way to show current and prospective clients that you’re in the loop, not out of it.
It’s Not Up To Date
As companies expand and evolve, it can be hard to keep on top of adding new products, services, staff members and prices to website pages. In order to make the most of your online presence, and maximize lead generation and conversion, visitors must know exactly what you have to offer. Don’t lose business to your competitors because your product or services page is out of date!
Its Navigation is Lacklustre
If your website was designed in the early 2000s, a lot has happened since then. Now, there are so many options available that there’s no need to stick with a basic navigation bar. While its main purpose is allowing visitors to locate information quickly and easily, it can still be an engaging, creative element of the entire experience. For example, hiding the navigation bar when it’s not in use lends to design simplicity and reduces distraction. Just keep in mind that functionality is the most important part.
It’s Not Optimized For Multiple Devices
In the last few years, there’s been a significant shift towards surfing the Web on devices like smart phones and tablets, and even gaming consoles and television sets. Websites designed solely for laptop and desktop computers are becoming obsolete, and sites designed responsively are taking their place. If a potential customer tries to access your company’s site on their iPhone 5 and has a negative experience, they’re unlikely to go back. Update your website for optimal viewing across all devices and screen sizes and watch your customer reach grow.
Search Engines Don’t Know It Exists
Though search engine optimization may not have been on your radar back when your site was built, it’s become an integral part of web development today. If your website doesn’t show up in search engine results, it can be difficult for prospective clients to find you. Proper SEO is key to getting found online. Search engines like Google, Yahoo and Bing prefer websites that are optimized for relevant keywords, properly coded and bursting with fresh, original content.
Updating your company’s website is a great way to boost traffic and positive, beneficial user experiences. A dated design, content that’s no longer relevant, lack of responsiveness and proper SEO and routine navigation are all signs that you need to update your web presence ASAP in order to maximize your online potential. Keep your website looking and functioning its best and avoid getting left in the dust.
Image Credit: The Scarborough Hospital
